- 作 者：周琳主编
- 出 版 社：上海：上海财经大学出版社
- 出版年份：2010
- ISBN：9787564207380
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Chapter 1 Business Letter Writing 1
Learning Aims 1
Section 1 3
Section 2 6
Section 3 9
Notes 11
Exercises 13
Chapter 2 Establishing Business Relations 15
Learning Aims 15
Case 2-1 17
Case 2-2 19
Case 2-3 20
Notes 21
Introduce Sentence Patterns 25
Exercises 27
Chapter 3 Enquiries and Replies 32
Learning Aims 32
Case 3-1 34
Case 3-2 36
Case 3-3 38
Case 3-4 40
Notes 42
Exercises 50
Chapter 4 Offers and Counter-offers 53
Learning Aims 53
Case 4-1 55
Case 4-2 57
Case 4-3 59
Case 4-4 61
Case 4-5 63
Notes 65
Exercises 74
Chapter 5 Acceptance 77
Learning Aims 77
Case 5-1 79
Case 5-2 81
Case 5-3 82
Case 5-4 84
Case 5-5 86
Notes 88
Exercises 97
Chapter 6 Sending Proforma Invoice 101
Learning Aims 101
Case 6-1 102
Case 6-2 105
Case 6-3 107
Case 6-4 108
Notes 110
Exercises 113
Chapter 7 Modes of Modern Communication 117
Learning Aims 117
Section 1 Telegram 118
Section 2 Telex 120
Section 3 Fax 122
Section 4 E-mail 125
Notes 127
Exercises 131
Chapter 8 Sales Promotion 133
Learning Aims 133
Case 8-1 134
Case 8-2 136
Case 8-3 138
Case 8-4 141
Notes 142
Exercises 143
Chapter 9 Terms of Payment 145
Learning Aims 145
Case 9-1 146
Case 9-2 148
Case 9-3 149
Case 9-4 151
Case 9-5 153
Notes 155
Exercises 157
Chapter 10 Packing 159
Learning Aims 159
Case 10-1 160
Case 10-2 163
Case 10-3 165
Case 10-4 168
Notes 171
Exercises 174
Chapter 11 Insurance 178
Learning Aims 178
Case 11-1 180
Case 11-2 182
Case 11-3 185
Case 11-4 187
Notes 190
Exercises 198
Chapter 12 Shipment 203
Learning Aims 203
Case 12-1 204
Case 12-2 206
Case 12-3 208
Case 12-4 210
Notes 212
Exercises 214
Chapter 13 Complaints＆Claims 216
Learning Aims 216
Case 13-1 217
Case 13-2 219
Case 13-3 222
Case 13-4 224
Notes 226
Exercises 230
Suggested Answers 233
Chapter 1 233
Chapter 2 236
Chapter 3 239
Chapter 4 241
Chapter 5 243
Chapter 6 246
Chapter 7 249
Chapter 8 251
Chapter 9 252
Chapter 10 253
Chapter 11 256
Chapter 12 260
Chapter 13 261
Reference 264