- 作 者：王学成主编
- 出 版 社：北京：中国商务出版社
- 出版年份：2004
- ISBN：7801812778
- 标注页数：702 页
- PDF页数：712 页
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CHAPTER Ⅰ INTERNATIONAL STRATEGIES 1
SECTION Ⅰ THE ROLES OF STRATEGY 1
SECTION Ⅱ COMPONENTS AND HIERARCHY OF INTERNATIONAL STRATEGY 3
SECTION Ⅲ INTERNATIONAL STRATEGY FORMULATION 14
SECTION Ⅳ STRATEGY IMPLEMENTATION 27
SECTION Ⅴ INTERNATIONAL STRATEGIES AND MANAGEMENT 31
CHAPTER Ⅱ INTERNATIONAL BUSINESS RESEARCH AND MARKET ENTRY MODES 51
SECTION Ⅰ INTERNATIONAL BUSINESS ENVIRONMENT 51
SECTION Ⅱ INTERNATIONAL BUSINESS RESEARCH 57
SECTION Ⅲ THE MODE OF INTERNATIONAL MARKET ENTRY 65
CHAPTER Ⅲ INVESTMENT PROJECT FEASIBILITY STUDY 94
SECTION Ⅰ PROJECT BACKGROUND AND OBJECTIVES 94
SECTION Ⅱ MARKET ANALYSIS AND PROJECT SCALE 96
SECTION Ⅲ PROJECT SITE SELECTION 99
SECTION Ⅳ TECHNOLOGY,EQUIPMENT AND ENGINEERING PROGRAM 100
SECTION Ⅴ ORGANIZATION AND HUMAN RESOURCE ASSIGNMENT 102
SECTION Ⅵ PROJECT IMPLEMENTATION SCHEDULE 103
SECTION Ⅶ INVESTMENT ESTIMATION 104
SECTION Ⅷ FINANCING PLANNING 107
SECTION Ⅸ FINANCIAL ANALYSIS 110
SECTION Ⅹ ECONOMIC ANALYSIS 126
SECTION Ⅺ SOCIAL ASSES SMENT 132
SECTION Ⅻ RISK ANALYSIS 134
SECTION ⅩⅢ CONCLUSION AND RECOMMENDATION 136
CHAPTER Ⅳ INTERNATIONAL TRADE THEORIES AND PRACTICES（PART ONE） 151
SECTION Ⅰ INTERNATIONAL TRADE THEORIES 151
SECTION Ⅱ EXPORT AND IMPORT PROCEDURE 162
SECTION Ⅲ TRADE TERMS 171
CHAPTER Ⅴ INTERNATIONAL TRADE THEORIES AND PRACTICES（PART TWO） 188
SECTION Ⅰ INTERNATIONAL INSURANCE AND TRANSPORTATION 188
SECTION Ⅱ PAYMENT OF INTERNATIONAL TRADE 196
CHAPTER Ⅵ INTERNATIONAL FINANCIAL INTEGRATED OPERATIONS 227
SECTION Ⅰ FOREIGN EXCHANGE AND FOREIGN EXCHANGE RATE 227
SECTION Ⅱ FOREIGN EXCHANGE TRANSACTIONS 234
SECTION Ⅲ INTERNATIONAL FINANCIAL MARKETS 244
SECTION Ⅳ INTERNATIONAL TRAOE FINANCING 248
CHAPTER Ⅶ BUSINESS ACTIVITIES OF MULTINATIONAL ENTERPRISES 267
SECTION Ⅰ AN INTRODUCTION TO MULTINATIONAL ENTERPRISES 267
SECTION Ⅱ INVESTMENT MADE BY MULTINATIONAL ENTERPRISES 270
SECTION Ⅲ MARKETING AND PRODUCT DEVELOPMENT OF MNES 273
SECTION Ⅳ LOGISTICS AND MATERIALS MANAGEMENT IN MNES 284
SECTION Ⅴ HUMAN RESOURCE MANAGEMENT IN MNES 285
CHAPTER Ⅷ MARKETING STRATEGIES（PART ONE） 303
SECTION Ⅰ ESSENTIALS OF MARKETING 303
SECTION Ⅱ PRODUCT STRATEGY 320
CHAPTER Ⅸ MARKETING STRATEGIES（PART TWO） 352
SECTION Ⅰ PRICING STRATEGY 352
SECTION Ⅱ STRATEGIES OF MARKETING CHANNLES 356
SECTION Ⅲ PROMOTION THROUGH INTEGRATED MARKETING COMMUNICATIONS（IMC） 360
CHAPTER Ⅹ INTERNATIONAL CREDIT AND INTERNATIONAL TENDERING 392
SECTION Ⅰ INTERNATIONAL CREDIT 392
SECTION Ⅱ INTERNATIONAL TENDERING 404
CHAPTER Ⅺ MANAGEMENT OF OVERSEAS —— AND MEDIUM-SIZED ENTERPRISES 430
SECTION Ⅰ INTRODUCTION 430
SECTION Ⅱ PLANNING,LENDING AND DECISION MAKING 438
SECTION Ⅲ CONTROL SYSTEM 447
SECTION Ⅳ MANAGING ACROSS CULTURES 450
CHAPTER Ⅻ INTERNATIONAL TECHNOLOGY TRADE 476
SECTION Ⅰ THE INTRODUCTION TO INTERNATIONAL TECHNOLOGY TRADE 476
SECTION Ⅱ INTERNATIONAL TECHNOLOGY TRANSFER APPROACH 482
SECTION Ⅲ INTERNATIONAL TECHNOLOGY TRANSFER PROCESS 488
SECTION Ⅳ TECHNOLOGY PRICING AND PAYMENT 491
CHAPTER ⅩⅢ INTERNATIONAL TRADE IN SERVICES 507
SECTION Ⅰ AN OUTLINE OF TRADE IN SERVICES 507
SECTION Ⅱ THE ROLE OF SERVICES IN ECONOMY 519
SECTION Ⅲ TYPICAL INTERNATIONAL SERVICES 524
SECTION Ⅳ RULES AND REGULATIONS CONCERNING TRADE IN SERVICES 529
CHAPTER ⅩⅣ ELECTRONIC COMMERCE 556
SECTION Ⅰ OVERVIEW OF ELECTRONIC COMMERCE 556
SECTION Ⅱ E-COMMERCE SECURITY 566
SECTION Ⅲ E-COMMERCE PAYMENT 571
SECTION Ⅳ INTELLIGENT AGENTS 575
SECTION Ⅴ WEB-BASED MARKETING 579
CHAPTER ⅩⅤ INTERNATIONAL BUSINESS LAW 603
SECTION Ⅰ DISPUTE SEIILEMENT 604
SECTION Ⅱ THE MULTINATIONAL ENTERPRISE AND FOREIGN DIRECT INVESTMENT 609
SECTION Ⅲ INTERNATIONAL TRADING IN GOODS 614
SECTION Ⅳ INTERNATIONAL CARRIAGE OF GOODS 617
SECTION Ⅴ FIANCING AND INTERNATIONAL TRADE 621
SECTION Ⅵ MONEY AND BANKING 626
SECTION Ⅶ INTERNATIONAL TAXATION 629
SECTION Ⅷ SERVICES AND LABOR 633
SECTION Ⅸ INTELLECTUAL PROPERTY AND THE TRANSFER OF TECHNOLOGY 636
SECTION Ⅹ THE OTHER ISSUES OF INTERNATIONAL BUSINESS LAW 639
CHAPTER ⅩⅥ INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS AND FREE TRADE ZONES 661
SECTION Ⅰ INTERNATIONAL ECONOMIC/TRADE ORGANIZATIONS 662
SECTION Ⅱ REGIONAL ECONOMIC INTEGRATION AND RELEVANT ORGANIZATIONS 675