- 作 者：胡春兰编著
- 出 版 社：北京：清华大学出版社
- 出版年份：2004
- ISBN：7302089396
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SPORTS BUSINESS 体育产业 1
Section A Text:BEIJING OLYMPICS:THE￡lBN-PLUS MARKETING BONANZA 1
UNIT 1
UNIT 2
UNIT 3
Section B Test 4
UNIT 4
UNIT 5
UNIT 6
UNIT 7
Section C Key to Test 8
UNIT 8
UNIT 9
UNIT 10
Section D Reading Materials for Reference:China's Best Prospects 10
UNIT 11
UNIT 12
TOURISM 旅游业 13
Section A Text:TOURIST DROUGHT HITS PARIS 13
Section B Test 16
Section C Key to Test 19
Section D Reading Materials for Reference:Disaster Threatens the Future of Disneyland 22
FINANCE 财政金融 25
Section A Text:FED SAYS IT'S NOWHERE NEAR RAISING RATES 25
Section B Test 28
Section C Key to Test 32
Section D Reading Materials for Reference:Learn More About the Fed,Alan Greenspan and Interest Rate 34
Section A Text:MEGA-MERGER MADNESS 37
MERGER公司并购 37
Section B Test 40
Section C Key to Test 43
Section D Reading Materials for Reference:Merger Waves 45
Section A Text:ONLINE ON-BOARD 49
TECHNOLOGY 科技产业 49
Section B Test 52
Section C Key to Test 55
Section D Reading Materials for Reference:WinTel Duopoly Could Be Headed for a Divorce 57
ENVIRONMENT AND ECONOMY环境与经济 59
Section A Text:MILESTONE TOWARD HYDROGEN ECONOMY 59
Section B Test 62
Section C Key to Test 65
Section D Reading Materials for Reference:Wind Farm Plan Stirs up Controversy 68
E-BUSINESS 电子商务 71
Section A Text:INTERNET RETAIL SALES ON THE RISE 71
Section B Test 74
Section C Key to Test 77
Section D Reading Materials for Reference:New Trend in Retail Sales 79
Section A Text:NEWSPAPERS BID FOR WEB AD DOLLARS 81
MEDIA INDUSTRY传媒产业 81
Section B Test 84
Section C Key to Test 88
Section D Reading Materials for Reference:Bloomberg,Reuters Face Competition in Data Delivery 90
POLITICS AND ECONOMY 政治与经济 95
Section A Text:OIL PRICES FIRM AS TRADERS NO LONGER FRETABOUT IRAQ 95
Section B Test 98
Section C Key to Test 101
Section D Reading Materials for Reference:Short Iraq War Would Cost World$1 Trillion 104
TELECOM INDUSTRY 电信业 107
Section A Text:WI-FI MEANS BUSINESS 107
Section B Test 111
Section C Key to Test 114
Section D Reading Materials for Reference:Telecommunication Technologies Are Changing How Business Is Done 116
Section A Text:JOB FAIR 119
JOB MARKET 就业市场 119
Section B Test 122
Section C Key to Test 126
Section D Reading Materials for Reference:Job Creation:Why Some Countries Do Better? 128
GLOBALIZATION经济全球化 131
Section A Text:GLOBALIZATION'S LESSONS 131
Section B Test 134
Section C Key to Test 137
Section D Reading Materials for Reference:Does Globalization Lower Wages and Export Jobs? 140
Appendix Ⅰ Vocabulary词汇表 142
AppendixⅡ Chinese Version of the Texts and Spot Dictations 课文与听写材料参考译文 151
Appendix Ⅲ Tape Scripts of Summary Writing 概要写作练习听力材料原文 170
Appendix Ⅳ Glossary常用经济术语 177