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新编实用英语综合教程  3
  • 作 者:《新编实用英语》教材编写组编
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2007
  • ISBN:7040222302
  • 标注页数:168 页
  • PDF页数:178 页
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1 Promoting Activities  1

Section Ⅰ Talking Face to Face 1

Section Ⅱ Being All Ears 5

Section Ⅲ Maintaining a Sharp Eye 7

Passage Ⅰ Promotion Methods 7

Passage Ⅱ 10 Rules for Attending Exhibitions in China 12

Section Ⅳ Trying Your Hand 15

Section Ⅴ Having Some Fun 19

2 Company Profiles  20

Section Ⅰ Talking Face to Face 20

Section Ⅱ Being All Ears 24

Section Ⅲ Maintaining a Sharp Eye 25

Passage Ⅰ Haier Culture,Haier Brand and Haier Idea 25

Passage Ⅱ Everyone Has a Chance to Win 30

Section Ⅳ Trying Your Hand 33

Section Ⅴ Having Some Fun 37

3 Purchase and Payment  38

Section Ⅰ Talking Face to Face 38

Section Ⅱ Being All Ears 42

Section Ⅲ Maintaining a Sharp Eye  44

Passage Ⅰ Who Is Using My Credit Card Today?  44

Passage Ⅱ E-business Means Opportunities 48

Section Ⅳ Trying Your Hand 51

Section Ⅴ Having Some Fun 56

4 Training Across Cultures  57

Section Ⅰ Talking Face to Face 57

Section Ⅱ Being All Ears 61

Section Ⅲ Maintaining a Sharp Eye 63

Passage Ⅰ Cultural Stereotypes and Misunderstandings 63

Passage Ⅱ Change,or Get Left Behind 68

Section Ⅳ Trying Your Hand 71

Section Ⅴ Having Some Fun 75

5 Brands and Advertisements  76

Section Ⅰ Talking Face to Face 76

Section Ⅱ Being All Ears  80

Section Ⅲ Maintaining a Sharp Eye  81

Passage Ⅰ Elsie the Cow  81

Passage Ⅱ Experiential Branding  85

Section Ⅳ Trying Your Hand  89

Section Ⅴ Having Some Fun 93

6 Sharing the Loss  94

Section Ⅰ Talking Face to Face 94

Section Ⅱ Being All Ears 99

Section Ⅲ Maintaining a Sharp Eye 100

Passage Ⅰ Sharing Economic Losses Through Insurance  100

Passage Ⅱ Be Careful with Your Policy 105

Section Ⅳ Trying Your Hand 108

Section Ⅴ Having Some Fun 112

7 Busy Agenda and Schedule  113

Section Ⅰ Talking Face to Face 113

Section Ⅱ Being All Ears 118

Section Ⅲ Maintaining a Sharp Eye 119

Passage Ⅰ A Survey Report on Owner—Managers in the UK 119

Passage Ⅱ Michael Dell and His Business 124

Section Ⅳ Trying Your Hand 127

Section Ⅴ Having Some Fun 133

8 Thinking Global,Acting Local  134

Section Ⅰ Talking Face to Face 134

Section Ⅱ Being All Ears 139

Section Ⅲ Maintaining a Sharp Eye 140

Passage Ⅰ Real WTO Challenges for China 140

Passage Ⅱ Sustainability 145

Section Ⅳ Trying Your Hand 148

Section Ⅴ Having Some Fun 152

NEW WORDS AND EXPRESSIONS  153

VOCABULARY  160

PHRASES  166

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