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新编商务英语精读  学生用书  1
  • 作 者:虞苏美总主编;张逸主编
  • 出 版 社:北京:高等教育出版社
  • 出版年份:2004
  • ISBN:7040158566
  • 标注页数:338 页
  • PDF页数:350 页
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ContentsUnit 1 Essentials of Business 1

Reading Ⅰ The Nature of Business 2

Reading Ⅱ Trading 14

Extended Activities 20

Phonetic Drills:Front Vowels(前元音) 20

Function and Structure:Meeting People 22

Practical Reading:Timetable 25

Additional Vocabulary 26

Business World:Fortune Global Forum 27

Humor Time 28

Unit 2 Marketing 29

Reading Ⅰ Marketing and Promotion 30

Reading Ⅱ Markets,Demand and Supply 41

Extended Activities 49

Phonetic Drills:Central Vowels(中位元音) 49

Function and Structure:Introducing People 51

Practical Reading:Price List 53

Additional Vocabulary 54

Business World:The Marketing Mix(营销策略) 55

Humor Time 56

Unit 3 Career 57

Reading Ⅰ The Modern Servant—Nanny 58

Reading Ⅱ The Gardener 70

Extended Activities 79

Phonetic Drills:Back Vowels(后位元音) 79

Function and Structure:Expressing and Responding to Thanks 81

Practical Reading:Business Cards 83

Additional Vocabulary 85

Business World:What Does an Employer Do? 87

Humor Time 87

Unit 4 Jobs and Occupations 89

Reading Ⅰ Personal Progress and Job-hopping 90

Reading Ⅱ Branson's New Route to More Jobs 101

Extended Activities 110

Phonetic Drills:Closing Diphthongs(合口双元音) 110

Function and Structure:Describe One's Occupation 114

Practical Reading:Job Advertisement 117

Business World:The Most Promising Jobs in the 21st Century 120

Additional Vocabulary 120

Humor Time 121

Unit 5 Eating Habits 123

Reading Ⅰ Changing Life-style and New Eating Habits 124

Reading Ⅱ British Food 134

Extended Activities 143

Phonetic Drills:Centering Diphthongs(集中双元音) 143

Function and Structure:Ordering a Meal 145

Practical Reading:Menu 150

Additional Vocabulary 153

Business World:Business Meals 155

Humor Time 155

Unit 6 Jewelry 157

Reading Ⅰ Diamond-cutter Ephraim 158

Reading Ⅱ Diamonds 168

Extended Activities 176

Phonetic Drills:Consonants(辅音)—Plosives(爆破音) 176

Function and Structure:Apologizing 179

Practical Reading:A Catalogue of Rings 181

Additional Vocabulary 185

Business World:Source of Gems 186

Humor Time 186

Unit 7 Body Language 189

Reading Ⅰ Body Language:Ownership Gestures 190

Reading Ⅱ Gesture 201

Phonetic Drills:Consonants(辅音)—Fricatives(摩擦音)and Affricatives(破擦音) 209

Extended Activities 209

Function and Structure:Making Invitations 214

Practical Reading:Program Schedule 216

Additional Vocabulary 218

Business World:Important Cultural Issues(Ⅰ) 219

Humor Time 220

Unit 8 Manners 223

Reading Ⅰ A World Guide to Good Manners 224

Reading Ⅱ Good Manners,Good Business 238

Extended Activities 246

Phonetic Drills:Consonants—Nasals(鼻辅音) 246

Function and Structure:Asking for,Giving,and Refusing to Give Permission 248

Practical Reading:Comparing Different Cultures 250

Additional Vocabulary 251

Business WorldImportant Cultural Issues(Ⅱ) 252

Humor Time 253

Unit 9 Telephone Calls 255

Reading Ⅰ Miss Manners Wrings the Bell 256

Reading Ⅱ Telephones 268

Extended Activities 276

Phonetic Drills:Consonants—Laterals(舌侧音)and Frictionless Continuant(非摩擦持续音)/r/ 276

Function and Structure:Making Telephone Calls 280

Practical Reading:Yellow Pages 285

Additional Vocabulary 286

Business World:Twelve Telephone Tips 288

Humor Time 289

Unit 10 Air Travel 291

Reading Ⅰ Getting to the Airport 292

Reading Ⅱ Reservations 304

Extended Activities 313

Phonetic Drills:Semi-vowels(半元音) 313

Function and Structure:Booking Flight Tickets 315

Practical Reading:Flight Schedule 319

Additional Vocabulary 321

Business World:Major International Airlines 323

Humor Time 324

Appendix Ⅰ New Words 325

Appendix Ⅱ Expressions 332

Appendix Ⅲ Word Study 335

Appendix Ⅳ Special Use 338

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