
- 作 者:廖国强主编;廖国强,王朝晖,陶岩,赵锐,张志成编者
- 出 版 社:北京:高等教育出版社
- 出版年份:2005
- ISBN:7040161982
- 标注页数:256 页
- PDF页数:266 页
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ContentsUNIT 1 Trade(贸易)Part 1 Understanding of Trade 3
Part 2 Establishing Trade Relations 5
Part 3 Rudimentary Knowledge 10
Part 4 Additional Practice 16
UNIT 2 Markets(市场)Part 1 Some Forms of Markets 22
Part 2 Marketing Products or Services Successfully 23
Part 3 Rudimentary Knowledge 27
Part 4 Additional Practice 32
UNIN 3 Attraction or Makine Investment(引资或投资)Part 1 Attracting or Making Investment 37
Part 2 Investment Environment 39
Part 3 Rudimentary Knowledge 44
Part 4 Additional Practice 48
UNIT 4 Import and Export(进口与出口)Part 1 Import and Export 53
Part 2 Making the Decision to Import or Export 55
Part 3 Rudimentary Knowledge 59
Part 4 Additional Practice 65
UNIT 5 Technology Transfers(技术转让)Part 1 Benefits of Advanced Technology 69
Part 2 Introducing the Latest Technology to Keep Competitiveness 71
Part 3 Rudimentary Knowledge 76
Part 4 Additional Practice 80
UNIT 6 Invitation for and Submission of Bids(招标与投标)Part 1 Conditions for Bids 85
Part 2 Consulting About the Bids 87
Part 3 Rudimentary Knowledge 92
Part 4 Additional Practice 95
UNIT 7 Inquiry and Offer(询价与报价)Part 1 General Ideas of Inquiry and Offer 102
Part 2 Dialogues About Inquiry and Offer 103
Part 3 Rudimentary Knowledge 109
Part 4 Additional Practice 112
UNIT 8 Counter-Offer(还盘)Part 1 Understanding of Counter-Offer 117
Part 2 Meeting Each Other Halfway 119
Part 3 Rudimentary Knowledge 124
Part 4 Additional Practice 127
UNIT 9 Acceptance and Ordering(接受与订购)Part 1 Basic Ideas of Acceptance and Ordering 131
Part 2 Making a Further Concession 133
Part 3 Rudimentary Knowledge 137
Part 4 Additional Practice 142
UNIT 10 Dacking and Shipment(包装与发运)Part 1 Importance of Packing and Shipment 145
Part 2 Negotiation on Packing and Shipment Issues 146
Part 3 Rudimentary Knowledge 150
Part 4 Additional Practice 153
UNIT 11 Insurance(保险)Part 1 Understanding of Insurance 159
Part 2 Having the Goods Insured Appropriately 160
Part 3 Rudimentary Knowledge 164
Part 4 Additional Practice 167
UNIT 12 Agency(代理)Part 1 Roles of Agency 171
Part 2 Agency Commission 172
Part 3 Rudimentary Knowledge 176
Part 4 Additional Practice 180
UNIT 13 Claims(索赔)Part 1 Reasons for Claims 187
Part 2 Making Claims 188
Part 3 Rudimentary Knowledge 193
Part 4 Additional Practice 195
UNIT 14 Arbitration(仲裁)Part 1 Settling Trade Disputes 201
Part 2 Avoiding Arbitration 202
Part 3 Rudimentary Knowledge 206
Part 4 Additional Practice 208
UNIT 15 Commercial Documents(商贸单证)Part 1 General Ideas of Commercial Documents 214
Part 2 Dialogues About Draft and Bill of Lading 215
Part 3 Rudimentary Knowledge 220
Part 4 Additional Practice 223
Tapescripts 225
Key for Reference 239