- 作 者：王晓彤，杨树臣主编
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2003
- ISBN：7560515819
- 标注页数：235 页
- PDF页数：246 页
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Unit 1 What is Tourism? 1
Additional Reading 10
Text A Mass Tourism 10
Text B The Implications of New Tourism 15
Unit 2 Economic Impact of Tourism 20
Additional Reading 28
Text A Economic Multipliers 28
Text B Economic Importance 33
Unit 3 Culture and Tourism 38
Additional Reading 48
Text A Macau:Promotes Cultural Tourism 48
Text B Beijing Opera 53
Unit 4 Growth of Tourism:How can the Environment Cope? 59
Additional Reading 67
Text A Delta Blues 67
Text B People,Tourism and"Fragile"Communities 71
Unit 5 The Retail Travel Trade—Travel Agents 75
Additional Reading 83
Text A Travel Agency Profitability 83
Text B Twelve Ps for a Tour Guide 86
Unit 6 Tourism and Transport?Forms of Transport(1) 91
Additional Reading 98
Text A Forms of Transport(2) 98
Text B The Prospect for General Public Space Travel and Tourism 101
Unit 7 Tourism and Technology 107
Additional Reading 115
Text A Technological Impact upon Tourism 115
Text B Tickets?What Tickets 118
Unit 8 Tourist Attractions and Facilities 122
Additional Reading 131
Text A Design Museum,London 131
Text B The Great Wall of China 134
Unit 9 Marketing Planning(1) 139
Additional Reading 148
Text A Marketing Planning(2) 148
Text B Marketing South Pacific Islands-to European Countries 152
Unit 10 Delivering Service Quality(1) 156
Additional Reading 166
Text A Delivering Service Quality(2) 166
Text B Service Blueprint of an Inclusive Holiday 170
Appendix Ⅰ Reference Translation of the Main Texts 175
Appendix Ⅱ Key to the Exercises 196
Appendix Ⅲ Tapessripts 210
Appendix Ⅳ Glossary 221