- 作 者：张初愚主编；张初愚，孙凯跃，王晓露编
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2004
- ISBN：7560516181
- 标注页数：257 页
- PDF页数：268 页
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Contents 1
Unit 1 Forms of Business Enterprise 1
Additional Reading 12
Text-A Categorize a Company by Industry Sector 12
Text-B Mergers and Acquisitions 17
Unit 2 Operations Management 21
Additional Reading 30
Text-A OM Elements Part Ⅰ 30
Text-B OM Elements Part Ⅱ 34
Unit 3 The Role of Services in an Economy 39
Text-A Management Challenges 49
Additional Reading 49
Text-B Services and Quality 52
Unit 4 The World of Retailing 56
Additional Reading 67
Text-A Developing a Retail Strategy 67
Text-B Wholesaling 70
Unit 5 The Role of Marketing Research in Decision Making 75
Additional Reading 86
Text-A The Nature of Marketing 86
Text-B Deciding Whether to Conduct Marketing Research 88
Unit 6 Human Resource Management and Competitive Advantage 91
Text-A The Industrial Relations System 102
Additional Reading 102
Text-B How Does Our Industrial Relations System Operate? 104
Unit 7 Team Work(Part Ⅰ) 108
Additional Reading 121
Text-A Team Work (Part Ⅱ) 121
Text-B Team Work (Part Ⅲ) 126
Unit 8 Entrepreneurs:The Energizers of Small Business 131
Additional Reading 142
Text-A Characteristics of Entrepreneurs 142
Text-B The Small Business Failure Record and Causes of Business Failure 146
Unit 9 Business Ethics 150
Text-A Manifestations of Ethical Dilemmas 163
Additional Reading 163
Text-B Nike and Exploitation of Foreign Workers 167
Unit 10 The Job Interview 172
Additional Reading 183
Text-A The dos and don'ts of Interviewing 183
Text-B Preparing Your Resume 187
Appendix Ⅰ Reference Translation of the Main Texts 191
Appendix Ⅱ Key to the Exercises 223
Appendix Ⅲ Listening Tapescripts 231
Appendix Ⅳ Glossary 243