- 作 者：韩经伦等主编
- 出 版 社：天津：南开大学出版社
- 出版年份：2006
- ISBN：7310024842
- 标注页数：181 页
- PDF页数：187 页
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LESSON ONE A Dialogue between a New Management Trainee and a Receptionist 1
LESSON TWO The First Assignment 5
LESSON THREE Definition of "Management" 9
LESSON FOUR Functions of Manufacturing Director 14
LESSON FIVE A Tour of the Factory 19
LESSON SIX The Organization of the Factory(Ⅰ) 24
LESSON SEVEN The Organization of the Factory(Ⅱ) 30
LESSON EIGHT A Work Study Survey 35
LESSON NINE Lunch in Canteen 41
LESSON TEN The Personnel Manager 46
LESSON ELEVEN Some Aspects of Selling and Marketing 51
LESSON TWELVE Some Explanation about Product Evaluation and Break-even Point 57
LESSON THIRTEEN Cost-effectiveness in Business 62
LESSON FOURTEEN In the Accounts Department(Ⅰ) 67
LESSON FIFTEEN In the Accounts Department(Ⅱ) 72
LESSON SIXTEEN The Role of Advertising,Public Relations and "Image" 77
LESSON SEVENTEEN The Role of Innovations in Business Activities 82
LESSON EIGHTEEN Model for the Communication Process 87
LESSON NINETEEN Factors Affecting Communication 92
LESSON TWENTY Levels of Communication in an Organization 97
LESSON TWENTY-ONE Does Management Have a Social Responsibility? 102
LESSON TWENTY-TWO Degrees of Social Responsibility 107
LESSON TWENTY-THREE Reasons for Entering International Markets 112
LESSON TWENTY-FOUR Types of International Business 118
LESSON TWENTY-FIVE Problems Associated with International Business 124
LESSON TWENTY-SIX Intellectual Capital 131
LESSON TWENTY-SEVEN Why Reengineer Management? 140
LESSON TWENTY-EIGHT Service Management 149
LESSON TWENTY-NINE Managing Change in an Organization 161
LESSON THIRTY Develop Knowledge Activists 170