- 作 者：戴贤远主编
- 出 版 社：北京：北京大学出版社
- 出版年份：2000
- ISBN：7301024126
- 标注页数：241 页
- PDF页数：262 页
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PREFACE 1
PART ONE MICROECONOMICS 1
The Concept of Utility 1
How Markets Function 5
PART TWO MACROECONOMICS 9
Outlays and Components of Demand 9
Macroeconomic Policy 14
PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING 18
Why Sample 18
Basic Concepts of Hypothesis Testing 24
Hotel Computer Applications 33
PART FOUR MANAGEMENT INFORMATION SYSTEM 33
Word Processing 41
PART FIVE OPERATIONS MANAGEMENT 48
Order Processing 48
Bring Design into the Business 54
PART SIX MARKETING 59
Pulling and Pushing Marketing Strategies in a Market-Oriented System 59
The Many Faces of Personal Selling 67
PART SEVEN MANAGERIAL FINANCE 73
Motives for Using Debt 73
Trade Credit 79
What is OBM 86
PART EIGHT ORGANIZATIONAL BEHAVIOR 86
Areas of Application 90
PART NINE FINANCIAL ACCOUNTING 98
Elements of the Accounting Model 98
Accounting Reports 104
PART TEN MONEY AND BANKING 111
Sources and Uses of Bank Funds 111
Instruments of the Capital Market 118
PART ELEVEN STRATEGIC MANAGEMENT 126
Company Goals:Survival,Growth,Profitability 126
Strategic Considerations for Multinational Firms 130
Free Markets and Growth 137
PART TWELVE INTERNATIONAL ECONOMICS 137
New-World Realities and Competitiveness 143
PART THIRTEEN INTERNATIONAL MARKETING 152
Advertising Abroad—Creative Challenges 152
Evaluating Alternatives for International Operations 161
PART FOURTEEN INTERNATIONAL BUSINESS 170
The International Rules of Commercial Policy 170
Foreign Direct Investment 175
APPENDIX 179
Readings in Economics and Management 179
Business Writings 237