商学精要第5版

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PART Ⅰ:UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT 1

Understanding the U.S.Business Environment 2 1

OVERVIEW 1

Conducting Business Ethically and Responsibly 24 2

Understanding Entrepreneurship and Business Ownership 50 3

Understanding the Global Context of Business 72 4

PART Ⅱ:UNDERSTANDING THE BUSINESS OF MANAGING 5

Managing the Business Enterprise 94 5

Organizing the Business Enterprise 116 6

Managing Operations and Improving Quality 138 7

Managing Human Resources and Labor Relations 162 8

PART Ⅲ:UNDERSTANDING PEOPLE IN ORGANIZATIONS 8

Motivating,Satisfying,and Leading Employees 186 9

PART Ⅳ:UNDERSTANDING PRINCIPLES OF MARKETING 10

Understanding Marketing Processes and Consumer Behavior 208 10

Pricing,Distributing,and Promoting Products 232 11

PART Ⅴ:MANAGING INFORMATION 12

Managing Information Systems and Communication Technology 256 12

Understanding Principles of Accounting 276 13

PART Ⅵ:UNDERSTANDING FINANCIAL ISSUES 14

Understanding Money and Banking 300 14

Understanding Securities and Investments 320 15

商学精要 第5版