- 作 者：（美）罗纳德·J. 埃伯特（Ronald J. Ebert），（美）里基·W. 格里芬（Ricky W. Griffin）著；李治德，宁建新改编
- 出 版 社：北京：中国人民大学出版社
- 出版年份：2006
- ISBN：7300072100
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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PART Ⅰ:UNDERSTANDING THE CONTEMPORARY BUSINESS ENVIRONMENT 1
Understanding the U.S.Business Environment 2 1
OVERVIEW 1
Conducting Business Ethically and Responsibly 24 2
Understanding Entrepreneurship and Business Ownership 50 3
Understanding the Global Context of Business 72 4
PART Ⅱ:UNDERSTANDING THE BUSINESS OF MANAGING 5
Managing the Business Enterprise 94 5
Organizing the Business Enterprise 116 6
Managing Operations and Improving Quality 138 7
Managing Human Resources and Labor Relations 162 8
PART Ⅲ:UNDERSTANDING PEOPLE IN ORGANIZATIONS 8
Motivating,Satisfying,and Leading Employees 186 9
PART Ⅳ:UNDERSTANDING PRINCIPLES OF MARKETING 10
Understanding Marketing Processes and Consumer Behavior 208 10
Pricing,Distributing,and Promoting Products 232 11
PART Ⅴ:MANAGING INFORMATION 12
Managing Information Systems and Communication Technology 256 12
Understanding Principles of Accounting 276 13
PART Ⅵ:UNDERSTANDING FINANCIAL ISSUES 14
Understanding Money and Banking 300 14
Understanding Securities and Investments 320 15