- 作 者：杨文明主编
- 出 版 社：北京：高等教育出版社
- 出版年份：2006
- ISBN：7040189682
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Part Ⅰ For Students 3
Unit One International Business Environment 3
1.1 Economic Conditions 4
1.2 Industry Conditions 18
1.3 Global Conditions 23
Unit Two Foundations of Management 37
2.1 Defining Management 40
2.2 The Essence of Management 43
2.3 The Development of Management Thoughts 55
Unit Three Strategic Management 72
3.1 Strategy and Strategic Management 75
3.2 The Strategic Management Process 78
3.3 Levels of Strategy 90
Unit Four Business Organizations 104
4.1 Business Planning 106
4.2 Organization Charts and Organization Structure 113
4.3 Forms of Business Ownership 122
Unit Five Organizational Culture 136
5.1 Getting to Know Organizational Culture 138
5.2 Identifying Types of Organizational Culture 142
5.3 Learning to Read Organizational Culture 149
5.4 Diagnosing Organizational Culture 156
Unit Six Management Communication 167
6.1 Introduction to Communication 169
6.2 Organizational Communication 177
6.3 Communication as a Manager 188
Unit Seven Operations Management 197
7.1 Definition and Strategies of Operations Management 199
7.2 Operations Controls 208
7.3 Production Processes and Technology 215
Unit Eight Human Resources Management 224
8.1 Introduction 226
8.2 Human Resources Management Activities 230
8.3 Environmental Concerns and Current Issues 248
Unit Nine Financial Management 257
9.1 Accounting and Financial Analysis 258
9.2 Financing 267
9.3 Business Expanding 277
Unit Ten Marketing Management 289
10.1 Developing and Pricing Products 291
10.2 Distributing Products 303
10.3 Promoting Products 312
Unit Eleven Management Information System 326
11.1 Introduction to MIS 329
11.2 MIS Resources 335
11.3 Reengineering 348
Unit Twelve Project Management 358
12.1 Introduction to a Project 360
12.2 Project Life Cycle 368
12.3 Project Management 382
Appendix 1 Business Terms Bank（词汇总表） 392
Appendix 2 References 408
Overall structure for elements 413
Aims 413
Assessment Guidance 413
Part Ⅱ For Teachers 413
Assessment Procedures and Methods 414
Demonstrating Knowledge and Understanding 421
Roles of Candidate/Assessor/Internal Verifier 421
Grading System 423
Assessment Records for Unit One 425
Assessment Records for Unit Two 429
Assessment Records for Unit Three 433
Assessment Records for Unit Four 437
Assessment Records for Unit Five 441
Assessment Records for Unit Six 445
Assessment Records for Unit Seven 449
Assessment Records for Unit Eight 453
Assessment Records for Unit Nine 457
Assessment Records for Unit Ten 461
Assessment Records for Unit Eleven 465
Assessment Records for Unit Twelve 469