- 作 者：徐美荣编著
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2012
- ISBN：9787566305787
- 标注页数：230 页
- PDF页数：239 页
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Part Ⅰ Basic Knowledge of Business Letter Writing 1
Module One Written Communication—An Overview 2
1.Parts of a Business Letter 2
2.Format of Business Letters 7
3.Envelope Addressing 9
4.Language and Tone 10
5.Structuring Communication 11
6.E-mails 12
Key to Intake 15
Part Ⅱ Customers Development ＆ Maintainance 17
Module Two Establishment of Business Relations 18
Specimen Letters for Analysis 22
Specimen Letters for Self-study 30
Key to Intake 37
Output 38
Module Three Inquiries and Replies 40
Specimen Letters for Analysis 42
Specimen Letters for Self-study 47
Key to Intake 55
Output 56
Module Four Making Quotations and Offers 57
Specimen Letters for Analysis 59
Specimen Letters for Self-study 69
Key to Intake 76
Output 77
Part Ⅲ Negotiation ＆ Signing Contracts 79
Module Five Making Counteroffers and Declining Orders 80
Specimen Letters for Analysis 82
Specimen Letters for Self-study 92
Key to Intake 95
Output 96
Module Six Acceptance and Orders 98
Specimen Letters for Analysis 101
Specimen Letters for Self-study 110
Key to Intake 121
Output 122
Module Seven Terms of Payment 124
Specimen Letters for Analysis 132
Specimen Letters for Self-study 139
Key to Intake 142
Output 143
Part Ⅳ Execution of Contracts 145
Module Eight Letter of Credit 146
Specimen Letters for Analysis 151
Specimen Letters for Self-study 164
Key to Intake 167
Output 169
Module Nine Packing and Shipment 173
Specimen Letters for Analysis 176
Specimen Letters for Self-study 185
Key to Intake 193
Output 194
Module Ten Insurance 195
Specimen Letters for Analysis 200
Specimen Letters for Self-study 206
Key to Intake 209
Output 210
Module Eleven Complaint and Claim 211
Specimen Letters for Analysis 216
Specimen Letters for Self-study 222
Key to Intake 229
Output 230