- 作 者：李朝，李蛟主编
- 出 版 社：上海：复旦大学出版社
- 出版年份：2007
- ISBN：7309039947
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UNIT ONE INTERNATIONAL FINANCE 1
Lesson One International Finance 2
Lesson Two The Balance of Payments 12
Lesson Three Germany’s Balance of Payments Accounts 22
Lesson Four The Foreign Exchange Rate 35
Lesson Five The Current Banking Industry in China 46
Lesson Six RMB Adapted to WTO Needs 59
Lesson Seven Foreign Exchange 69
Lesson Eight The Eurocurrency Market 81
Lesson Nine The International Monetary Fund 92
UNIT TWO INTERNATIONAL BUSINESS LAW 104
Lesson One Contract Law 105
Lesson Two Company Law 120
Lesson Three Bills of Exchange Law 137
Lesson Four Intellectual Property Law 154
Lesson Five Product Liability Law 172
UNIT THREE INTERNATIONAL MARKETING 185
Lesson One The Concept of International Marketing 186
Lesson Two International Market Segmentation 196
Lesson Three International Marketing Research and Steps 206
Lesson Four Distribution Strategies 218
Lesson Five Promotion Strategies 229
Lesson Six Pricing Strategies 240
Lesson Seven International Marketing Planning and Organizing 252
UNIT FOUR E-COMMERCE 263
Lesson One What Is E-Commerce？ 264
Lesson Two E -Trends 277
Lesson Three Key Applications of E-Commerce 291
Lesson Four The Effect of E-Commerce 305
Lesson Five The Framework of Electronic Commerce 318
References 332