- 作 者：修月祯主编
- 出 版 社：北京：中国人民大学出版社
- 出版年份：2002
- ISBN：7300039995
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UNIT 1 Introduction to Tourism 1
Lesson 1 1
Text A Defining Tourism 1
Text B WTO,PATA and CNTA 8
Exercises 13
Lesson 2 18
Text A Different Types of Tourists 18
Text B The New Tourists 24
Exercises 27
Guided Writing Writing a Business Letter--Business Envelopes and the Standard Parts of the Letter 33
UNIT 2 Tourism Marketing 39
Lesson 3 39
Text A Marketing Concept 39
Text B Market Development and Marketing Activities 43
Exercises 47
Lesson 4 51
Text A Marketing Aboriginal Cultures in Australian Tourism 51
Text B Theme Promotions 55
Exercises 60
Guided Writing Writing a Letter of Invitation 63
UNIT 3 Tourism Products 69
Lesson 5 69
Text A What Are Tourism Products? 69
Text B Tourism Product Differences 73
Exercises 77
Lesson 6 81
Text A Product Development 81
Text B Efforts Made for Preservation and Special Tours 85
Exercises 89
Guided Writing Writing a Letter of Reply to the Invitation 92
UNIT 4 Tourism Industry (1) 97
Lesson 7 97
Text A Packages and Intermediaries 97
Text B Tour Operators and Travel Agencies 103
Exercises 109
Lesson 8 115
Text A Package Tours 115
Text B China International Travel Service 120
Exercises 126
Guided Writing Writing a Response to the Complaint 132
UNIT 5 Tourism Industry (2) 137
Lesson 9 137
Text A Land Transportation 137
Text B Water Transportation 143
Exercises 148
Lesson 10 155
Text A Air Transportation 155
Text B Airline Services 160
Exercises 165
Guided Writing Writing a Memorandum (1) 172
UNIT 6 Tourism Industry (3) 175
Lesson 11 175
Text A The History of the Hospitality Industry 175
Text B The Organization of a Hotel 183
Exercises 191
Lesson 12 199
Text A The Emergence of International Hotels 199
Text B International Hotel Expansion in the Asian-Pacific Region 205
Exercises 209
Guided Writing Writing a Memorandum (2) 216
UNIT 7 The Significance of Tourism 219
Lesson 13 219
Text A The Economic Significance of Tourism 219
Text B The Tourism Engine 224
Exercises 229
Lesson 14 236
Text A The Social and Cultural Significance of Tourism 236
Text B Tourism:The World s Peace Industry 242
Exercises 247
Guided Writing Writing an Announcement 251
UNIT 8 Places of Interest 255
Lesson 15 255
Text A Suzhou 255
Text B Guilin 261
Exercises 265
Lesson 16 271
Text A The Yellow Mountains--a Marvel of Natural Beauty 271
Text B The Three Gorges 277
Exercises 282
Guided Writing Writing a Resume 287
UNIT 9 Social Background 291
Lesson 17 291
Text A Chinese Business Profile 291
Text B China s Culture 297
Exercises 302
Lesson 18 309
Text A Environment 309
Text B The Four Cuisines 314
Exercises 319
Guided Writing Writing Application Letters 326
Key to the Exercises 331