- 作 者：邱东林等主编
- 出 版 社：北京：中国人民大学出版社
- 出版年份：2000
- ISBN：7300034667
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Unit One 1
Text:The Five Concepts of Analytical Thinking 1
Auxiliary Text(1)The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(1) 14
Auxiliary Text(2)The Basic Decision Dilemma:The Angina/Bypass Surgery Decision(2) 18
Unit Two 24
Text:The Basis for Government Action:Nonappropriability 24
Auxiliary Text(1)Public Choices and Public Finance(1) 32
Auxiliary Text(2)Public Choices and Public Finance(2) 36
Text:Business Administration in High Education 41
Unit Three 41
Auxiliary Text(1)Forms of Organization 49
Auxiliary Text(2)Institutional Planning 54
Unit Four 59
Text:Green Awareness:An Opportunity for Business 59
Auxiliary Text(1)A View of Environment from the CBI 67
Auxiliary Text(2)Protecting the Environment:a New Managerial Responsibility 72
Unit Five 77
Text:Operating Paradigm Shifts 77
Auxiliary Text(1)The Importance of Innovation 84
Auxiliary Text(2)The Evolution of Management 89
Text:The Model of Modern Management 94
Unit Six 94
Auxiliary Text(1)Flexible Specialization 101
Auxiliary Text(2)The Quality Paradigm 106
Unit Seven 111
Text:Business Strategy Analysis 111
Auxiliary Text(1)Relative Bargaining Power and the Application of Industry Analysis 120
Auxiliary Text(2)Competitive Strategy Analysis 125
Unit Eight 129
Text:Synchronizing with the Marketplace 129
Auxiliary Text(1)Prerequisites for Performing Sales＆Operations Planning(1) 137
Auxiliary Text(2)Prerequisites for Performing Sales＆Operations Planning(2) 142
Unit Nine 148
Text:Mathematical Models Used in Production and Operations 148
Auxiliary Text(1)Scope and Evolution of P/OM 157
Auxiliary Text(2)The Quality Revolution and Rise of Lean Production and Soft Manufacturing 161
Unit Ten 165
Text:Stockless Production:Basic Concepts 165
Auxiliary Text(1)Stockless Production:Accomplished by Preventive Maintenance and People 170
Auxiliary Text(2)Stockless Production:A Revolution 174
Appendix Ⅰ Key to Exercises 179
Appendix Ⅱ Text Translations 187
Appendix Ⅲ Glossary 214