- 作 者：常玉田著
- 出 版 社：北京：外文出版社
- 出版年份：2002
- ISBN：7119029118
- 标注页数：216 页
- PDF页数：225 页
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前言 1
Chapter 1 Report and Report Types 报告的特征和种类 1
1.1 Definitions of the Report 3
1.2 Types of Reports 4
1.3 Short Reports 6
1.4 Big Reports 7
1.5 Consistency in the Type 9
1.6 Good for You 10
Chapter 2 Structures of Reports 英语报告的结构 13
2.1 The Shape of a Report 15
2.2 Typical Structure of Business Report 17
2.3 Outlined Structures of Major Types 21
2.4 Selecting Your Report Types 31
Chapter 3 Sample Reports 报告样本 33
3.1 A Summary Report 35
3.2 A Progress Report 36
3.3 A Problem-solving Report 37
3.4 A Market Investigation Report 41
3.5 A Project Proposal 42
3.6 A Marketing Plan 43
3.7 A Research Report 47
Chapter 4 The Target Audience 报告的目标读者 51
4.1 Who are They? 54
4.2 Who are You? 55
4.3 Reader Expectations 58
4.4 Gaining Acceptance 59
4.5 Tips on Getting Accepted 61
Chapter 5 Steps in Report Writing 报告撰写的步骤 63
5.1 The Flow Chart 66
5.2 A Practical Guide 67
5.3 Steps in a Systematic Approach 69
5.4 The “SMART” Approach 75
Chapter 6 Collecting Data and Research 收集资料 79
6.1 Types of Data 81
6.2 Research or Homework 82
6.3 Surveys and Investigations 83
6.4 Constructing the Survey Questionnaire 84
6.5 Conducting the Survey 85
6.6 Survey Subjects 86
6.7 Scale and Scope 86
6.8 Relevant Information 88
Chapter 7 Designing A Questionnaire 如何设计问卷 89
7.2 Problem Statements 91
7.1 Purpose of the Questionnaire 91
7.3 Setting Achievable Questions 92
7.4 Avoiding Leading Questions 94
7.5 Asking Specific Questions 95
7.6 Types of Survey Questions 96
7.7 Loopholes to Beware 105
Chapter 8 Resources in Chinese 利用二手资料 113
8.1 Usual Procedures 115
8.2 Common Problems 116
8.3 Clever Facelifts 119
8.4 A Case Study 121
9.1 Functions of the Introduction 131
9.2 Components of the Introduction 132
9.3 Definitions of Terms 136
9.4 Writing a Clear Problem Statement 137
Chapter 10 The Findings 报告的主体 141
10.1 An Example: Shape, Structure, and Substance of the Findings Section 143
10.2 A Systematic Organization 146
10.3 The Beginning 147
10.4 The Middle 148
10.5 The Ending 150
Chapter 11 Conclusion and Recommendation 结论和建议 153
11.1 Conclusions 155
11.2 Write a Good Conclusion 157
11.3 Recommendations 159
11.4 Write a Good Recommendation 161
Chapter 12 The Executive Summary概要和总结 167
12.1 A Special Note 169
12.2 Functions of the Summary 170
12.3 Write a Good Summary 170
Chapter 13 Formats and Formatting 格式要求和编排 175
13.1 The Cover Page 178
13.2 The Contenst Page 181
13.3 The Headings of a Report 182
13.4 Outlining and Division 184
13.5 Layouts of a Report 186
13.6 Punctuation Notes 188
Chapter 14 Language Issues 报告的语言问题 193
14.1 General Expectations 195
14.2 Specific Issues 200
Chapter 15 Types of Visuals 图表的种类和制作 205
15.1 Important Tools 207
15.2 Common Types of Visuals 209
Selected Bibliography 216