- 作 者：邬性宏编著
- 出 版 社：上海：复旦大学出版社
- 出版年份：2001
- ISBN：7309028686
- 标注页数：357 页
- PDF页数：366 页
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Lesson One Forms of International Business 1
Lesson Two The Importance of International Trade to Economic Development 14
Lesson Three Nontariff Barriers to Trade 26
Lesson Four The Export Process 37
Lesson Five Sales Channels in International Trade 49
Lesson Six International Commercial Terms 61
Lesson Seven Export Shipping and Insurance 74
Revision Exercises（LL．1-7） 85
Lesson Eight Export Documentation 92
Lesson Nine International Commercial Payments 103
Lesson Ten Some Understanding of Countertrade 114
Lesson Eleven Some Methods for Selling Know-how 124
Lesson Twelve International Trade in Services 134
Lesson Thirteen Federal Express Expands Services Internationally 144
Lesson Fourteen Motives for International Investments 154
Revision Exercises（LL．8-14） 165
Lesson Fifteen Multinational Corporations 173
Lesson Sixteen Types and Management Systems of Joint Ventures 184
Lesson Seventeen Shanghai：The Remarkable Place to Do Business in China 196
Lesson Eighteen How Unilever Is Making Its Investment Decisions？ 206
Lesson Nineteen The Importance of Marketing in International Operations 217
Lesson Twenty Assessing International Market Opportunity 228
Lesson Twenty-one Selection of Overseas Markets 237
Revision Exercises（LL．15-21） 247
Lesson Twenty-two Export Pricing 252
Lesson Twenty-three International Advertising 263
Lesson Twenty-four Coca-Cola s Global Marketing Strategy 272
Lesson Twenty-five What Is the Foreign Exchange Rate？ 283
Lesson Twenty-six Functions of the Foreign Exchange Market 295
Lesson Twenty-seven Theories of Exchange Rate Determination 305
Lesson Twenty-eight Eurocurrency Markets 314
Revision Exercises（LL．22-28） 325
Index of New Words Phrases 334
Index of Proper Names 348
Index of Economic Terms Expressions 352