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- 出版年份:2222
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Chapter 1 General View of International Business 1
Text 1 GATT and WTO 3
Text 2 Globalization 13
Chapter 2 International Business Law 25
Text 1 Elements of International Contract 27
Text 2 Termination of an Offer 36
Chapter 3 Economic Integration 45
Text 1 The European Union 47
Text 2 European Integration in a Global Context 58
Chapter 4 INCOTERMS 2010 67
Text 1 Incoterms 2010 69
Text 2 Incoterms 2010:ICC Official Rules for the Interpretation of Trade Terms 79
Chapter 5 International Logistics 90
Text 1 International Supply Chain 91
Text 2 Management of International Logistics 101
Chapter 6 International Payments 108
Text 1 Letter of Credit 111
Text 2 Collection 122
Chapter 7 International Finance 132
Text 1 Foreign Exchange and Its Transactions 134
Text 2 The Function of Securities Markets 145
Chapter 8 International Marketing 158
Text 1 Steps in Marketing Research Process 160
Text 2 Product Mix Strategies 167
Chapter 9 International Accounting and Taxation 177
Text 1 Accounting Standardization 178
Text 2 International Taxation 188
Chapter 10 International Human Resource Management 197
Text 1 Human Resource Management 199
Text 2 International Labor Relations 211
Chapter 11 Foreign Direct Investment 220
Text 1 Understanding Foreign Direct Investment(FDI) 221
Text 2 Costs and Benefits of FDI to the Nation-State 232
Chapter 12 International Business Environment 244
Text 1 Political Risks of Global Business 246
Text 2 The Global Social and Economic Environment 256
Chapter 13 Culture and International Business 267
Text 1 Elements of Culture 268
Text 2 Cultural Differences in International Business 279
Chapter 14 E-commerce 288
Text 1 What is E-commerce? 289
Text 2 On-line Auction Business 296
Chapter 15 International Business Organizations 307
Text 1 International Chamber of Commerce 308
Text 2 International Standard Organization 321
Chapter 16 China(Shanghai)Pilot Free Trade Zone 331
Text 1 Shanghai's Pilot Free Trade Zone 333
Text 2 Government Influence on Economic Condition 341