- 作 者：康锐
- 出 版 社：
- 出版年份：2006
- ISBN：
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
在线云解压
价格(点数)
购买连接
说明
转为PDF格式
20
（在线云解压服务）
云解压服务说明
1、本站所有的云解压默认都是转为PDF格式，该格式图书只能阅读和打印，不能再次编辑。
云解压下载及付费说明
1、所有的电子图书云解压均转换为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、云解压在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
Part Ⅰ Market Orientation and Performance 3
Chapter 1 Customer Focus and Managing Customer Loyalty 5
Chapter 2 Marketing Performance and Marketing Profitability 35
Part Ⅱ Market Analysis 61
Chapter 3 Market Potential,Market Demand,and Market Share 63
Chapter 4 Customer Analysis and Value Creation 95
Chapter 5 Market Segmentation and Customer Relationship Marketing 135
Chapter 6 Competitor Analysis and Sources of Advantage 169
Part Ⅲ Marketing Mix Strategies 199
Chapter 7 Product Positioning,Branding,and Product-Line Strategies 201
Chapter 8 Market-Based Pricing and Pricing Strategies 237
Chapter 9 Marketing Channels and E-Marketing 271
Chapter 10 Marketing Communications and Customer Response 299
Part Ⅳ Strategic Marketing 327
Chapter 11 Strategic Market Planning 329
Chapter 12 Offensive Strategies 353
Chapter 13 Defensive Strategies 377
Part Ⅴ Marketing Plans and Performance 403
Chapter 14 Building a Marketing Plan 405
Chapter 15 Performance Metrics and Strategy Implementation 447
Chapter 16 Market-Based Management and Financial Performance 467
Glossary 488
Credits 496
Index 497