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职场综合英语教程  第2册
  • 作 者:张荣主编
  • 出 版 社:
  • 出版年份:2013
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Unit 1 Job Hunting 1

Part Ⅰ Listening and Speaking 2

Part Ⅱ Reading 5

Text A 5 Sure-fire Ways to Mess up a Job Interview 6

Text B Challenging Job Market in China 10

Part Ⅲ Strategies:听力解析 15

Part Ⅳ Applied Writing: Resume(简历) 17

Part Ⅴ Cultural Express: Job Hunting Tips 19

Unit 2 Interesting Jobs 22

Part Ⅰ Listening and Speaking 23

Part Ⅱ Reading 27

Text A Event Planning: Wedding 27

Text B Premarital Counseling 32

Part Ⅲ Strategies:词汇解析 35

Part Ⅳ Applied Writing: Contract(合同) 40

Part Ⅴ Cultural Express: Trying Different Jobs vs.Taking a Long Term Career 43

Unit 3 Business on Campus 46

Part Ⅰ Listening and Speaking 47

Part Ⅱ Reading 50

Text A To Be the Next Millionaire 51

Text B Money Making Schemes 55

Part Ⅲ Strategies:翻译解析 58

Part Ⅳ Applied Writing: Specifications(说明书) 60

Part Ⅴ Cultural Express: Tips on Starting an E-Business 61

Unit 4 Customer Service 64

Part Ⅰ Listening and Speaking 65

Part Ⅱ Reading 69

Text A The Greatest Customer Service Story Ever Told 69

Text B Rules for Good Customer Service 74

Part Ⅲ Strategies: 写作解析 77

Part Ⅳ Applied Writing:Complaint Letter(投诉信) 80

Part Ⅴ Cultural Express:Wal-Mart Business Culture 81

Unit 5 Culture Shock 84

Part Ⅰ Listening and Speaking 85

Part Ⅱ Reading 90

Text A Disney Culture Shock 91

Text B How to Handle Business Culture Shock 96

Part Ⅲ Strategies:阅读解析(一) 100

Part Ⅳ Applied Writing: Welcome Speech/Letter(欢迎词) 107

Part Ⅴ Cultural Express: Cross-Cultural Differences 109

Travel in China 110

Unit 6 Technology and Life 113

Part Ⅰ Listening and Speaking 114

Part Ⅱ Reading 118

Text A How Has Technology Changed Our Lives 118

Text B How did the iPad Change Our Lives? 122

Part Ⅲ Strategies:阅读解析(二) 125

Part Ⅳ Applied Writing:Farewell Speech/Letter(欢送词) 128

Part Ⅴ Cultural Express:What is Intercultural Communication? 130

German or Global? 130

Unit 7 Elite Entrepreneurs 132

Part Ⅰ Listening and Speaking 133

Part Ⅱ Reading 138

Text A Henry Ford—Founder of the Ford Motor Company 139

Text B Huayi Brothers and the New Business of Chinese Blockbusters 144

Part Ⅲ Strategies:阅读解析(三) 148

Part Ⅳ Applied Writing:Advertisement(广告) 149

Part Ⅴ Cultural Express:Microsoft Corporation 152

Unit 8 Failure and Success 154

Part Ⅰ Listening and Speaking 155

Part Ⅱ Reading 159

Text A Looking Back and Looking Forward 159

Text B Love and Loss 163

Part Ⅲ Strategies:阅读解析(四) 167

Part Ⅳ Applied Writing:Memo(备忘录) 169

Part Ⅴ Cultural Express:Apple 170

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