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Unit 1 Cultural Differences 1
Text A Understanding Cultural Differences in Business 1
Text B How Can Cultural Differences Affect Business Communication? 9
Text C The Differences Between Chinese and Western Culture 15
Writing Letter of Apology 19
Unit 2 Appointments 22
Text A Effective Appointment Setting Techniques 22
Text B Canceling an Appointment 27
Text C Top Tips for Appointment Setting 33
Writing Letter of Making Engagement 36
Unit 3 Business Visiting 38
Text A How to Prepare for a Business Trip 38
Text B Business Etiquette Tips for International Travel 44
Text C How to Behave on International Business Trips 51
Writing Letter of Request 53
Unit 4 Effective Business Communication 56
Text A Improving Business Communication Skills 56
Text B Successful Business Communication:It Starts at the Beginning 62
Text C 9 Secrets of Effective Business Communication 67
Writing Letter of Complaint 70
Unit 5 Intercultural Etiquette 73
Text A Intercultural Business Etiquette 73
Text B Global Etiquette Dos and Don'ts 78
Text C What Is Intercultural Etiquette? 86
Writing Letter of Inquiries 89
Unit 6 Travel and Tourism 91
Text A Tips for Holiday Travel 91
Text B Five Tips for Holiday Air Travel 97
Text C How to Truly Relax While Traveling 103
Writing Letter of Introduction and Recommendation 106
Unit 7 International Trade 111
Text A Benefits of International Trade 111
Text B The Global Economy Is Counting on a U.S./Europe Trade Deal 118
Text C The Apple/Samsung Trade Dispute Can't Be Solved by Trade Policy 125
Writing Letter of Reservation 128
Unit 8 Entertaining 131
Text A How to Entertain Business Clients When They Are in Town 131
Text B Google and YouTube Plot to Conquer TV and Music Business 137
Text C Successful Entertaining in China 145
Writing Letter of Application 148
Appendix Ⅰ Background,Language Points and Translation 152
Appendix Ⅱ Keys to the Exercises 237
Appendix Ⅲ Glossary 257