- 作 者：杨蕾，郭继荣著（西安交大外语学院）
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2010
- ISBN：9787560534053
- 标注页数：258 页
- PDF页数：270 页
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Unit 1 Introduction to Scientific Management 1
Additional Reading 8
The Scientific Method and Model Classification 8
Unit 2 Skills of an Effective Administrator 13
Additional Reading 20
Management and Ieadership 20
Unit 3 Maximizing Shareholder Wealth as the Primary Goal—Foundation Concept 25
Additional Reading 33
Maximization of Shareholder Wealth—Managerial Strategies 33
Unit 4 Alternative Strategies of PepsiCo 37
Additional Reading 43
Converting Strategy to Operational Reality 43
Unit 5 Total Quality and Management 48
Additional Reading 56
Harley-Davidson's Near Death and Quality Rebirth 56
Unit 6 About consumer behavior 60
Additional Reading 66
"Touchy-Feely"Research into Consumer Motivations 66
Unit 7 Nike:It's Not So Much the Shoes But Where They Take You 69
Additional Reading 75
Great Salespeople:Drive,Discipline,and Relationship-Building Skills 75
Unit 8 Logistics Management 79
Additional Reading 86
Price Competition in logistics 86
Unit 9 Human Resource Management:an overview 90
Additional Reading 98
Tomorrow's HR Today New Management Practices 98
Unit 10 Personality and Organizational Behavior 103
Additional Reading 109
Policies and Organization in the UPS 109
Unit 11 Performance Appraisal 114
Additional Reading 121
Establishing Balance Scorecards 121
Unit 12 Five Techniques for Full-cycle Cost Management 126
Additional Reading 134
Managing Operations 134
Unit 13 Emergency of Information System 138
Additional Reading 144
The Value and Cost of Information 144
Unit 14 What's Electronic Commerce? 148
Additional Reading 155
Electronic Payment 155
Unit 15 Type and Patterns of Innovation 159
Additional Reading 166
Going Solo and Collaboration 166
Unit 16 Introduction to Risk 170
Additional Reading 179
Risk Retention 179
Appendix Ⅰ Reference Translation of Texts 183
Appendix Ⅱ Key to the Exercise 211
Appendix Ⅲ Tapescripts 233
Appendix Ⅳ Glossary 249