- 作 者：朱金花，臧庆华，Joel P.Bowman，Ph.D.主编
- 出 版 社：上海：复旦大学出版社
- 出版年份：2222
- ISBN：
- 标注页数：293 页
- PDF页数：300 页
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Unit 1 Business Writing/Written Business Communication 1
Text A:Art of Writing 3
Text B:Business Writing ＆ Business Writing in English 6
Text C:Business Writing Process 10
Unit 2 Employment-Related Writings 19
Text A:Résumé Writing 20
Text B:Résumés Cover Letter Writing 25
Text C:Other Letters Concerning Employment 27
Unit 3 Memo and Letter Writing 41
Text A:Basics of Memos and Business Letters 42
Text B:8 C's for Message Formation 51
Text C:Writing Short Documents 70
Unit 4 Meeting Documentation 102
Text A:Meeting Planning and Preparation 103
Text B:Conducting a Meeting and Taking Minutes 105
Text C:Following-up and Minutes Processing 109
Unit 5 Oral Communication in the Workplace 115
Text A:Interpersonal Communication 116
Text B:Group Communication 127
Text C:Oral Presentation 138
Unit 6 Business Documentation 151
Text A:Anatomy of Business Documentation 152
Text B:Strategic Plan Documentation 163
Text C:Writing Procedures 171
Unit 7 Business Plan Writing 184
Text A:Business Planning 185
Text B:Elements of a Business Plan 187
Text C:Deploy and Control a Business Plan 198
Unit 8 Business Proposal Writing 204
Text A:Basics of Business Proposal Writing 205
Text B:Generic Structure in Proposals 211
Text C:Managing the RFP Process 224
Unit 9 Business Report Writing 230
Text A:Form and Function of Business Reports 231
Text B:Defining and Researching Business Reports 241
Text C:Common Business Reports 250
Unit 10 Contract Writing 261
Text A:What Is a Contract? 262
Text B:Anatomy of a Contract 269
Text C:Contracting Management 278
References 292