- 作 者：唐启明著
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2010
- ISBN：9787560532950
- 标注页数：322 页
- PDF页数：334 页
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Unit 1 An Overview of E-commerce 1
Additional Reading:E-commerce Advantages and Disadvantages 14
Unit 2 E-commerce Platform 20
Additional Reading:Internet Services that Support E-commerce 33
Unit 3 Classifying E-commerce Business Models 38
Additional Reading:One World;Diverse Models 55
Unit 4 The B2B Business Model 61
Additional Reading:B2B Reverse Auction:Benefits and pitfalls for Small businesses 74
Unit 5 The B2C Business Model 79
Additional Reading:Building an Online Customer Experience Competency 94
Unit 6 The C2C Business Model 101
Additional Reading:EBay VS.Taobao 113
Unit 7 Virtual Communities 118
Additional Reading:Facebook and Its Chinese Followers 130
Unit 8 The Mobile Commerce 135
Additional Reading:Shopping With Cellphones 149
Unit 9 E-marketing Strategies 154
Additional Reading:Online advertising:Not ye olde banners 167
Unit 10 E-commerce Payment Systems 173
Additional Reading:A Further Exploration of the EPS 186
Unit 11 E-commerce Security Issues 192
Additional Reading:E-commerce Security System:Guidelines and Precautions 208
Unit 12 E-commerce Managerial Issues 214
Additional Reading:E-commerce Tax and International Issues 227
Appendix Ⅰ Reference Translation of Texts 234
Appendix Ⅱ Key to the Exercises 280
Appendix Ⅲ Tapescripts 296
Appendix Ⅳ Glossary 312