- 作 者：清华大学经济管理学院，北京大学光华管理学院编
- 出 版 社：清华大学出版社
- 出版年份：2008
- ISBN：
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Effects on Guanxi by the Structure of Guanxi Network in Industrial Markets：A Study of Dissolution of Business Relationship&Yin Hongjuan，Chou Ting-Jui，Jia Zhiyong 1
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Effects of Perceived Quality，Perceived Value，Brand Knowledge and Attitude of 2-Tier Store’s Own Label Products on Store Loyalty&Yang Defeng，Wang Xinxin 69
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Preference Asymmetry between Utilitarian and Hedonic Products in Acquisition and Forfeiture：Compact Disc versus Music CD&Ma Jingjing，Ma Xinxin，Zhang Li 107
Power Structure of Distribution Channels from the Perspective of Network：Conceptual Model and Research Propositions&Zhang Chuang 120
Effects of Credit Card Use on Impulsive Buying——A Study on Chinese College Students&Yu Jianyuan，Xie Dan 137