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营销科学学报  第四卷  第一辑  总第十一辑
  • 作 者:清华大学经济管理学院,北京大学光华管理学院编
  • 出 版 社:清华大学出版社
  • 出版年份:2008
  • ISBN:
  • 标注页数:149 页
  • PDF页数:160 页
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The Contingent Effects of Benevolence and Integrity on Brand Trust:An Examination of Moderators&Xu Lan,Yang Zhilin,(Joe)ZhouNan,Li Fuan 15

Theoretical Perspectives on Global Service Marketing:A Literature Review&Wu Xiaoyun,Liu Xia 36

The Shape of Probability Weighting Function:Findings in A Binary Comparison&Zou Deqiang,Gordon D.A.Brown,Zhao Ping,Dong Songting 56

Effects of Perceived Quality,Perceived Value,Brand Knowledge and Attitude of 2-Tier Store’s Own Label Products on Store Loyalty&Yang Defeng,Wang Xinxin 69

A Dual-dimension Model of Customer Loyalty:An Investigation of the Simultaneous Effects of Satisfaction with Product and Satisfaction with Service&Rungting Tu,Zhu Huawei,Yu Bo 86

Preference Asymmetry between Utilitarian and Hedonic Products in Acquisition and Forfeiture:Compact Disc versus Music CD&Ma Jingjing,Ma Xinxin,Zhang Li 107

Power Structure of Distribution Channels from the Perspective of Network:Conceptual Model and Research Propositions&Zhang Chuang 120

Effects of Credit Card Use on Impulsive Buying——A Study on Chinese College Students&Yu Jianyuan,Xie Dan 137

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