
- 作 者:清华大学经济管理学院,北京大学光华管理学院编
- 出 版 社:清华大学出版社
- 出版年份:2008
- ISBN:
- 标注页数:149 页
- PDF页数:160 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式,该格式图书只能阅读和打印,不能再次编辑。
2、除分上下册或者多册的情况下,一般PDF页数一定要大于标注页数才建议下单购买。【本资源160 ≥149页】
图书下载及付费说明
1、所有的电子图书为PDF格式,支持电脑、手机、平板等各类电子设备阅读;可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
Effects on Guanxi by the Structure of Guanxi Network in Industrial Markets:A Study of Dissolution of Business Relationship&Yin Hongjuan,Chou Ting-Jui,Jia Zhiyong 1
The Contingent Effects of Benevolence and Integrity on Brand Trust:An Examination of Moderators&Xu Lan,Yang Zhilin,(Joe)ZhouNan,Li Fuan 15
Theoretical Perspectives on Global Service Marketing:A Literature Review&Wu Xiaoyun,Liu Xia 36
The Shape of Probability Weighting Function:Findings in A Binary Comparison&Zou Deqiang,Gordon D.A.Brown,Zhao Ping,Dong Songting 56
Effects of Perceived Quality,Perceived Value,Brand Knowledge and Attitude of 2-Tier Store’s Own Label Products on Store Loyalty&Yang Defeng,Wang Xinxin 69
A Dual-dimension Model of Customer Loyalty:An Investigation of the Simultaneous Effects of Satisfaction with Product and Satisfaction with Service&Rungting Tu,Zhu Huawei,Yu Bo 86
Preference Asymmetry between Utilitarian and Hedonic Products in Acquisition and Forfeiture:Compact Disc versus Music CD&Ma Jingjing,Ma Xinxin,Zhang Li 107
Power Structure of Distribution Channels from the Perspective of Network:Conceptual Model and Research Propositions&Zhang Chuang 120
Effects of Credit Card Use on Impulsive Buying——A Study on Chinese College Students&Yu Jianyuan,Xie Dan 137