- 作 者：清华大学经济管理学院，北京大学光华管理学院编
- 出 版 社：清华大学出版社
- 出版年份：2009
- ISBN：
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
在线云解压
价格(点数)
购买连接
说明
转为PDF格式
7
（在线云解压服务）
云解压服务说明
1、本站所有的云解压默认都是转为PDF格式，该格式图书只能阅读和打印，不能再次编辑。
云解压下载及付费说明
1、所有的电子图书云解压均转换为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、云解压在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
Impact of Information Feedback from Consumers on Management Efficiency in Channel Management Based on the Difference of Preference among Consumer Information，Dealer Behavior and Enterprise&Li Baoku，Liu Yan，Zhang Qiang 1
Empirical Research of the Mechanism Underlying Impulse Buying：The Role of Chronic Promotion Focus in Impulse Buying&Jing Fengjie，Xiong Suhong，Li Yaling 10
Time Decisions and Pricing Strategies for New Product Preannouncement&Su Meng，Wu Chuan 22
A Research on the Formation Mechanism of Society-Identity-Based Consumer Decision-Making&Guo Yi，Du Juan 31
The Relationship between Customer Satisfaction and Word-of-Mouth：Differences among Product Categories&Du Weiqiang，Yu Chunling 43
Determinants of Brand Extension Evaluation：Literature Review and Future Research Discussion&Li Hao，Wang Gao，Zhao Ping 55
Channel Choice and Sales Effort Decisions under Manufacturer’s Uniform Pricing&Liu Xiangdong，Zheng Xiaona，Lei Ming，Chen Lihua 72
Relationships among Individual Perception，Trust，Commitment and Consumption Intention of Public Interest&Hou Jundong，Du Lanying，Tian Zhilong 96
The Assessment of International Risks from the View of the Decision-maker--Empirical Research Based On Chinese International Enterprises&Xu Hui，Zou Huimin 109