- 作 者：杜江著
- 出 版 社：北京：旅游教育出版社
- 出版年份：2010
- ISBN：9787563718962
- 标注页数：443 页
- PDF页数：453 页
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Chapter 1 The Framework and Methodology of Comparative Study of Travel Services Management 1
Section Ⅰ The Rationale to the Comparative Study and Comparative Management 1
Section Ⅱ The Theoretic System and Research Methodology of Comparative Economics 11
Section Ⅲ The Research System of Comparative Studies on Travel Services 18
Summary 30
Further Readings 31
Chapter 2 A Comparative Study of Fundamental Theories and Concepts of Travel Services 32
Section Ⅰ A Camparison of Concepts of Travel Services 32
Section Ⅱ A Comparison of the Social Roles and Impacts of Travel Services 45
Section Ⅲ A Comparison of Development Concepts of Travel Services 56
Summary 60
Further Readings 62
Chapter 3 A Comparative Study of Historical Development and Evolution Modes of Travel Services 64
Section Ⅰ International Historical Development and Evolution Modes of Travel Services 64
Section Ⅱ Development and Evolvement Patterns of the Chinese Travel Service Industry 78
Summary 101
Further Readings 103
Chapter 4 A Comparison of the Market Environments of Travel Services 104
Section Ⅰ A Comparison of Tourism Development Patterns 104
Section Ⅱ A Comparison of the Organizational Structure and Economic Efficiency of Travel Services 123
Section Ⅲ A Comparison of Tourist Consumption Patterns 137
Summary 152
Further Readings 154
Chapter 5 A Comparison of the Institutional Environments of Travel Services 156
Section Ⅰ A Comparison of Government Regulation Systems in Travel Services 156
Section Ⅱ A Comparison of Governmental Administrative Systems in Travel Services 166
Section Ⅲ A Comparison of Travel Service Industrial Organization and Their Operation Mechanism 186
Summary 193
Further Readings 195
Chapter 6 A Comparison of Travel Service Distribution Systems and Operation Approaches 197
Section Ⅰ A Comparison of Distribution Systems of Travel Services 197
Section Ⅱ A Comparison of Travel Service Establishment Forms and Technological Conditions 211
Section Ⅲ A Comparison of Travel Service Operation Patterns 235
Section Ⅳ The Evolution and Impacts of Travel Services 242
Summary 246
Further Readings 248
Chapter 7 A Comparison of Travel Service Organization Management and Development Patterns 250
Section Ⅰ General Theories on the Organization Management of Travel Services 250
Section Ⅱ A Comparison of Travel Service Organization Charts 261
Section Ⅲ A Comparison of Typical Development Models of Travel Services 272
Summary 290
Further Readings 291
Chapter 8 A Comparison of Marketing Managements of Travel Services 292
Section Ⅰ A Comparison of Travel Services'Brands and Distribution Channels 292
Section Ⅱ A Comparison of Travel Distribution Systems 306
Section Ⅲ Marketing and Pricing Strategies of Travel Services 317
Section Ⅳ A Comparison of Product and Pricing Strategies of Travel Services 320
Summary 333
Further Readings 336
Chapter 9 A Comparison of Travel Service Reception Managements 337
Section Ⅰ The Reception Operation Process of Travel Services 337
Section Ⅱ A Comparison of Travel Services'Reception Managements 344
Section Ⅲ A Comparison of Standardization of Operational Procedures of Travel Services 360
Summary 370
Further Readings 371
Chapter 10 A Comparison of Crisis Managements of Travel Services 373
Section Ⅰ An Overview of Crisis Management of Travel Services 373
Section Ⅱ A General Analysis of Crisis Influence Mechanism—with the SARS as Example 378
Section Ⅲ Establishing a Crisis Management System with Chinese Characteristics for Travel Services 385
Section Ⅳ International Organizations in the Industrial Crisis Management System and Their Influences 399
Summary 404
Further Readings 404
Chapter 11 A Comparison of Development Trends of Travel Services Industry 406
Section Ⅰ The Development Trend of Euro-American Travel Services Industry 406
Section Ⅱ The Main Factors That Influence Chinese Travel Services Industry 411
Section Ⅲ The Development Trends of Chinese Travel Services Industry 427
Summary 441
Further Readings 442