- 作 者：徐子健，姚志君编著
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：1995
- ISBN：7810007556
- 标注页数：350 页
- PDF页数：364 页
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Chapter 1 INTERNATIONAL BUSINESS:AN OVERVIEW 1
Motivation for International Business 2
Types of International Business 4
Four Degrees of Corporate Internationalization 12
The Multinational Corporation 18
China's Foreign Economic Relations and Trade 25
Chapter 2 THEORIES OF INTERNATIONAL BUSI-NESS 32
International Trade Theory 33
Foreign Direct Investment Theories 43
The Geobusiness Model 54
Chapter 3 THE FOREIGN ECONOMIC ENVIRONMENT 63
Size of the Market 63
Nature of the Economy 75
National Economic Comparison 81
Regional Economic Integration 86
Chapter 4 THE FOREIGN CULTURAL ENVIRONMENT 94
The Meaning of Culture 95
Language 97
Religion 103
Aesthetics 114
Attitudes and Values 117
Material Culture 120
Education and Social Institutions 122
Chapter 5 THE FOREIGN POLITICAL AND LEGAL ENVIRONMENT 125
Defining Political Environment and Political Risk 125
Specific Political Risks to Overseas Operations 128
Political Risk Assessment 137
International Legal Perspectives 140
Host—Country Laws 145
Arbitration 152
Chapter 6 INTERNATIONAL ECONOMIC ORGANI-ZATIONS 154
The International Monetary Fund 154
The World Bank 157
GATT and WTO 163
R gional Developinent Banks 174
Background for Strategic Planning in the International Context 180
Chapter 7 INTERNATIONAL BUSINESS STRATEGIES 180
The Basic Steps in Formulating Strategy 184
Global Strategy Issues 187
Expansion Strategies 191
A Global Habit of Mind 198
Chapter 8 ORGANIZING FOR INTERNATIONAL OPERATIONS 201
Structures at the Early Stages 202
The International Division Structure 205
Global Structures 211
Factors Affecting the Choice of Organizational Structure 222
Chapter 9 MARKETING ABROAD 227
Market Screening 228
Standardization versus Differentiation 234
Product Strategies 235
Promotional Strategies 241
Pricing Strategies 249
Distribution Strategies 254
Factors Influencing the Development of Accounting 260
Chapter 10 INTERNATIONAL ACCOUNTING AND TAXATION 260
The Requirements on the MNC Accounting Systems 264
Harmonization of Differences 268
Transactions in Foreign Currency 270
Translation of Foreign Currency Financial Statements 273
International Taxation 279
Chapter 11 INTERNATIONALFINANCIAL MANAGEMENT 287
Financing Sources 288
Capital Budgeting 292
Global Cash Management 298
Managing Foreign Exchange Risk 306
Chapter 12 INTERNATIONAL HUMAN RESOURCE MANAGEMENT 319
International versus Domestic Human Resource Management 320
Matching Strategy and Human Resources 324
Sources of Managers 325
Criteria for Recruitment and Selection 329
Training and Development 334
Compensation 344