- 作 者：张初愚主编
- 出 版 社：西安：西安交通大学出版社
- 出版年份：2003
- ISBN：7560516181
- 标注页数：222 页
- PDF页数：233 页
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Unit 1 What is a Manager? 1
Additional Reading 8
Text A What is Management 8
Text B What Managers Do 10
Unit 2 Levels of Management 14
Additional Reading 22
Text A What It Takes to Be a Great Manager 22
Text B Teamwork Competency 26
Unit 3 Management—a Dynamic Process 32
Text A A Changing Workforce：Older and More Diverse 39
Additional Reading 39
Text B Changing Technology 41
Unit 4 Ten Principles of Economics(Part Ⅰ) 45
Additional Reading 53
Text A Supply and Demand 53
Text B Theory of the Firm 55
Unit 5 Ten Principles of Economics(Part Ⅱ) 60
Additional Reading 68
Text A National Income Accounts 68
Text B Inflation and Unemployment 71
Unit 6 Planning 76
Text A Overview of Goals and Plans 86
Additional Reading 86
Text B Planning Time Horizon and Planning in Learning Organizations 90
Unit 7 Organizing 94
Additional Reading 104
Text A Departmentalization(Part Ⅰ) 104
Text B Departmentalization(Part Ⅱ) 108
Unit 8 Leading(Part Ⅰ) 112
Additional Reading 112
Text A Leading(Part Ⅱ) 121
Text B Leading(Part Ⅲ) 125
Unit 9 The Basic Structure and Objectives of the Control Process 130
Text A Budget and Financial Controls 137
Additional Reading 137
Text B The Changing Philosophy of Control 142
Unit 10 The Business Presentation 145
Additional Reading 158
Text A Types of Presentations and Five Propositions about Presentations 158
Text B Types of Delivery 161
Appendix Ⅰ Reference Translation of the Main Texts 166
Appendix Ⅱ key to the Exercises 189
Appendix Ⅲ Tapescripts 200
Appendix Ⅳ Glossary 212