- 作 者：李宏业主编
- 出 版 社：青岛：青岛海洋大学出版社
- 出版年份：2002
- ISBN：7810673513
- 标注页数：190 页
- PDF页数：200 页
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Lesson One 1
Part A 1
How E-Business Works 1
Part B 4
Search and Advanced Search 4
Part C 6
Reviewing the Top Searching Engines 6
Lesson Two 9
Part A 9
Online Shopping in China 9
Part B 11
Get Your E-Mail Address 11
Part C 12
Bill Gates in His Boyhood 12
E-Commerce and Internet 16
Part A 16
Lesson Three 16
Part B 18
Banner Ads 18
Part C 21
Flash 21
Lesson Four 24
Part A 24
E-Business Partnerships 24
Part B 27
Learn to Shop 27
Part C 29
Special Promotion for China Suppliers 29
Lesson Five 31
Part A 31
How to Sell Online 31
Marketing Practice 34
Part B 34
Part C 36
HTML 36
Lesson Six 39
Part A 39
Online Transactions 39
Part B 42
A Business Letter 42
Part C 45
FOB CIF 45
Lesson Seven 48
Part A 48
Building Your Customer Base 48
Part B 52
Choosing a Domain Name 52
Dreamweaver 54
Part C 54
Lesson Eight 60
Part A 60
Online Play Wildly Popular 60
Part B 63
Download 63
Part C 66
The Bill of Lading 66
Lesson Nine 68
Part A 68
Banks Go to E-Commerce 68
Part B 72
Bank of China 72
Part C 74
A Letter of Credit 74
Part A 77
Creating the Intelligent Supply Chain 77
Lesson Ten 77
Part B 83
Online Dictionaries 83
Part C 85
Packing,Labeling and Marking 85
Lesson Eleven 88
Part A 88
Paying Attention to Your Customers 88
Part B 92
Letters for Apologizing and Thanking 92
Part C 95
E-Commerce Losses Drive Insurance 95
Lesson Twelve 98
Part A 98
Introduction to WTO 98
www.wto.org 107
Part B 107
Part C 109
Adobe Photoshop 109
Lesson Thirteen 111
Part A 111
Online IT Programme Set 111
Part B 114
SMS 114
Part C 118
Bluetooth Tech Sings the Blues 118
Lesson Fourteen 120
Part A 120
AOL and Microsoft Do Battle Business 120
Part B 126
Bookmark 126
Scanner 128
Part C 128
Lesson Fifteen 131
Part A 131
Dell Computer Corporation and Michael Dell 131
Part B 134
Online Training Courses 134
Part C 138
How Does a Dutch Auction Work? 138
Lesson Sixteen 142
Part A 142
Yahoo Becoming Giant 142
Part B 145
Sales Contact Form 145
Part C 147
A Company Mode for Introduction 147
Virus:W32.Myparty@mm 152
Part A 152
Lesson Seventeen 152
Part B 155
Upgrade Softwares 155
Part C 160
Methods of Implementing Security 160
Lesson Eighteen 163
Part A 163
Friend or Foe of the Environment 163
Business Models Study 168
Part B 168
Part C 173
Digital Gap Widens Between China and US 173
Supplementary 177
Documents Related to Foreign Trade 177
Supplementary 190
E-Biz Links 190
References 190