- 作 者：朱葆琛著
- 出 版 社：北京：旅游教育出版社
- 出版年份：2002
- ISBN：7563709568
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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PART A BUSINESS LETTERS IN TOURISM 1
UNIT Ⅰ Essential Parts of a Business Letter 3
UNIT Ⅱ Forms of a Business Letter 7
UNIT Ⅲ More on the Parts of a Business Letter 17
UNIT Ⅳ Essential Qualities of a Business Letter 27
UNIT Ⅴ Circulars, Memos and Form Letters 34
UNIT Ⅵ Additional Information on Letter Writing 46
PART B THE INTERNET AND ITS IMPACT ON TOURISM 50
UNIT Ⅰ What is the Internet 51
UNIT Ⅱ The History, Status Quo and Prospects of the Internet 55
UNIT Ⅲ The Internet and Tourism 66
PART C AGREEMENTS AND CONTRACTS 84
UNIT Ⅰ Agreements in the Travel Industry 85
UNIT Ⅱ Language Characteristics 94
UNIT Ⅲ Contracts 98
UNIT Ⅳ Sample Agreements and Contracts 103
PART D TRANSPORTATION IN TOURISM 113
UNIT Ⅰ Air Transportation 114
UNIT Ⅱ Rail Transportation 148
UNIT Ⅲ Road Transportation 163
UNIT Ⅳ Water Transportation 176
PART E ADVERTISING IN TOURISM 198
UNIT Ⅰ Advertising in Tourist Promotion 199
UNIT Ⅱ Advertisement and Advertising Copy 203
UNIT Ⅲ Advertising of Tourist Destinations 213
UNIT Ⅳ Advertising of Tour Operators and Travel Agencies 223
UNIT Ⅴ Advertising of Hotels and Resorts 229
UNIT Ⅵ Advertising of Other Tourism-related Entities 242
UNIT Ⅶ Advertising in Black and White Printing 251
PART F PUBLICITY LITERATURE IN TOURISM 261
UNIT Ⅰ Publicity of Destination Countries 262
UNIT Ⅱ Publicity of Destination Cities 280
UNIT Ⅲ Publicity of Tourist Attractions 291
UNIT Ⅳ Publicity of Tourist Operations 300
UNIT Ⅴ Guidelines in Publicity Literature Writing 305
PART G ECOTOURISM AND SUSTAINABLE DEVELOPMENT 307
UNIT Ⅰ Origin and Definition of Ecotourism 311
UNIT Ⅱ Yellowstone-World s First National Park 316
UNIT Ⅲ New site in Chinese Ecotourism 333
UNIT Ⅳ A Brief Conclusion 341
PART H MISCELLANEOUS APPLICATIONS 345
UNIT Ⅰ Forms and Documents 346
UNIT Ⅱ Invitations and Replies 388
UNIT Ⅲ Menus 398
UNIT Ⅳ Tour Itineraries 422
UNIT Ⅴ Work Reports 443
References 461