- 作 者：朱葆琛著
- 出 版 社：北京：旅游教育出版社
- 出版年份：2002
- ISBN：7563709568
- 标注页数：461 页
- PDF页数：471 页
请阅读订购服务说明与试读!
订购服务说明
1、本站所有的书默认都是PDF格式，该格式图书只能阅读和打印，不能再次编辑。
2、除分上下册或者多册的情况下，一般PDF页数一定要大于标注页数才建议下单购买。【本资源471 ≥461页】
图书下载及付费说明
1、所有的电子图书为PDF格式，支持电脑、手机、平板等各类电子设备阅读；可以任意拷贝文件到不同的阅读设备里进行阅读。
2、电子图书在提交订单后一般半小时内处理完成,最晚48小时内处理完成。(非工作日购买会延迟)
3、所有的电子图书都是原书直接扫描方式制作而成。
PART A BUSINESS LETTERS IN TOURISM 1
UNIT Ⅰ Essential Parts of a Business Letter 3
UNIT Ⅱ Forms of a Business Letter 7
UNIT Ⅲ More on the Parts of a Business Letter 17
UNIT Ⅳ Essential Qualities of a Business Letter 27
UNIT Ⅴ Circulars, Memos and Form Letters 34
UNIT Ⅵ Additional Information on Letter Writing 46
PART B THE INTERNET AND ITS IMPACT ON TOURISM 50
UNIT Ⅰ What is the Internet 51
UNIT Ⅱ The History, Status Quo and Prospects of the Internet 55
UNIT Ⅲ The Internet and Tourism 66
PART C AGREEMENTS AND CONTRACTS 84
UNIT Ⅰ Agreements in the Travel Industry 85
UNIT Ⅱ Language Characteristics 94
UNIT Ⅲ Contracts 98
UNIT Ⅳ Sample Agreements and Contracts 103
PART D TRANSPORTATION IN TOURISM 113
UNIT Ⅰ Air Transportation 114
UNIT Ⅱ Rail Transportation 148
UNIT Ⅲ Road Transportation 163
UNIT Ⅳ Water Transportation 176
PART E ADVERTISING IN TOURISM 198
UNIT Ⅰ Advertising in Tourist Promotion 199
UNIT Ⅱ Advertisement and Advertising Copy 203
UNIT Ⅲ Advertising of Tourist Destinations 213
UNIT Ⅳ Advertising of Tour Operators and Travel Agencies 223
UNIT Ⅴ Advertising of Hotels and Resorts 229
UNIT Ⅵ Advertising of Other Tourism-related Entities 242
UNIT Ⅶ Advertising in Black and White Printing 251
PART F PUBLICITY LITERATURE IN TOURISM 261
UNIT Ⅰ Publicity of Destination Countries 262
UNIT Ⅱ Publicity of Destination Cities 280
UNIT Ⅲ Publicity of Tourist Attractions 291
UNIT Ⅳ Publicity of Tourist Operations 300
UNIT Ⅴ Guidelines in Publicity Literature Writing 305
PART G ECOTOURISM AND SUSTAINABLE DEVELOPMENT 307
UNIT Ⅰ Origin and Definition of Ecotourism 311
UNIT Ⅱ Yellowstone-World s First National Park 316
UNIT Ⅲ New site in Chinese Ecotourism 333
UNIT Ⅳ A Brief Conclusion 341
PART H MISCELLANEOUS APPLICATIONS 345
UNIT Ⅰ Forms and Documents 346
UNIT Ⅱ Invitations and Replies 388
UNIT Ⅲ Menus 398
UNIT Ⅳ Tour Itineraries 422
UNIT Ⅴ Work Reports 443
References 461