- 作 者：张达球，周岩，陈宜平主编
- 出 版 社：北京：化学工业出版社
- 出版年份：2007
- ISBN：7122005488
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Part Ⅰ Meetings and Conventions 1
Unit 1 Identifying Meetings and Conventions 2
1.1 Lead-In 2
1.2 Spotlight Reading 7
1.3 Quick Link 9
1.4 Replay 11
1.5 Terminology Bank 13
1.6 On-Demand Practice 14
Unit 2 The Foundations of a Proper Industry 16
2.1 Lead-In 16
2.2 Spotlight Reading 17
2.3 Quick Link 20
2.4 Replay 21
2.5 Terminology Bank 23
2.6 On-Demand Practice 24
Unit 3 Key Ingredients of a Successful Meeting 26
3.1 Lead-In 26
3.2 Spotlight Reading 30
3.3 Quick Link 34
3.4 Replay 35
3.5 Terminology Bank 37
3.6 On-Demand Practice 37
Unit 4 Planning a Meeting 40
4.1 Lead-In 40
4.2 Spotlight Reading 42
4.3 Quick Link 44
4.4 Replay 48
4.5 Terminology Bank 49
4.6 On-Demand Practice 49
Unit 5 Meeting Market Research 51
5.1 Lead-In 51
5.2 Spotlight Reading 56
5.3 Quick Link 57
5.4 Replay 61
5.5 Terminology Bank 64
5.6 On-Demand Practice 64
Part Ⅱ Events and Projects 67
Unit 6 Event Project Management 68
6.1 Lead-In 68
6.2 Spotlight Reading 70
6.3 Quick Link 73
6.4 Replay 75
6.5 Terminology Bank 77
6.6 On-Demand Practice 78
Unit 7 Event Marketing Strategy 79
7.1 Lead-In 79
7.2 Spotlight Reading 83
7.3 Quick Link 86
7.4 Replay 87
7.5 Terminology Bank 88
7.6 On-Demand Practice 89
Unit 8 Contract Management 91
8.1 Lead-In 91
8.2 Spotlight Reading 94
8.3 Quick Link 97
8.4 Replay 99
8.5 Terminology Bank 101
8.6 On-Demand Practice 102
Unit 9 Cost Management 104
9.1 Lead-In 104
9.2 Spotlight Reading 108
9.3 Quick Link 113
9.4 Replay 116
9.5 Terminology Bank 120
9.6 On-Demand Practice 121
Unit 10 Event Risk Management 123
10.1 Lead-In 123
10.2 Spotlight Reading 127
10.3 Quick Link 131
10.4 Replay 133
10.5 Terminology Bank 135
10.6 On-Demand Practice 136
Unit 11 Human Resources Management 138
11.1 Lead-In 138
11.2 Spotlight Reading 142
11.3 Quick Link 146
11.4 Replay 148
11.5 Terminology Bank 150
11.6 On-Demand Practice 151
Unit 12 Safety Management 154
12.1 Lead-In 154
12.2 Spotlight Reading 155
12.3 Quick Link 159
12.4 Replay 163
12.5 Terminology Bank 165
12.6 On-Demand Practice 166
Key for Reference 168
References 206