- 作 者：孔庆炎，刘鸿章总主编；余渭深主编；教育《新编实用英语》教材编写组编
- 出 版 社：北京：高等教育出版社
- 出版年份：2003
- ISBN：7040133962
- 标注页数：212 页
- PDF页数：221 页
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1 LAUNCHING A NEW PRODUCTSection Ⅰ Talking Face to Face 1
Section Ⅱ Being All Ears 5
Section Ⅲ Maintaining a Sharp Eye 8
Passage Ⅰ My Study Tour in China 8
Passage Ⅱ My Experience with a China-Made Product 12
Section Ⅳ Trying Your Hand 15
Section Ⅴ Having Some Fun 20
2 PROMOTING ACTIVITIES 21
Section Ⅰ Talking Face to Face 21
Section Ⅱ Being All Ears 25
Section Ⅲ Maintaining a Sharp Eye 27
Passage Ⅰ Tips for Going to China's Tradeshows 27
Passage Ⅱ 10 Rules for Attending Exhibitions in China 31
Section Ⅳ Trying Your Hand 34
Section Ⅴ Having Some Fun 38
3 A COMPANY PROSPECTUS 39
Section Ⅰ Talking Face to Face 39
Section Ⅱ Being All Ears 43
Section Ⅲ Maintaining a Sharp Eye 45
Passage Ⅰ The Art of Price War 45
Passage Ⅱ Everyone Has a Chance to Win 49
Section Ⅳ Trying Your Hand 52
Section Ⅴ Having Some Fun 56
4 PURCHASE AND PAYMENT 57
Section Ⅰ Talking Face to Face 57
Section Ⅱ Being All Ears 61
Section Ⅲ Maintaining a Sharp Eye 63
Passage Ⅰ Who Is Using My Credit Card Today? 63
Passage Ⅱ E-Business Means Opportunities 67
Section Ⅳ Trying Your Hand 70
Section Ⅴ Having Some Fun 75
5 TRAINING AND LEARNING 76
Section Ⅰ Talking Face to Face 76
Section Ⅱ Being All Ears 80
Section Ⅲ Maintaining a Sharp Eye 82
Passage Ⅰ Cultural Stereotypes and Misunderstandings 82
Passage Ⅱ Change,Or Get Left Behind 87
Section Ⅳ Trying Your Hand 90
Section Ⅴ Having Some Fun 94
6 PARTNERSHIP AND COOPERATION 95
Section Ⅰ Talking Face to Face 95
Section Ⅱ Being All Ears 99
Section Ⅲ Maintaining a Sharp Eye 101
Passage Ⅰ Joint Venture:Advice for Experts Working with Thais 101
Passage Ⅱ Our Foreign Expert 106
Section Ⅳ Trying Your Hand 109
Section Ⅴ Having Some Fun 112
7 BRANDS AND ADVERTISEMENTS 113
Section Ⅰ Talking Face to Face 113
Section Ⅱ Being All Ears 116
Section Ⅲ Maintaining a Sharp Eye 118
Passage Ⅰ Elsie the Cow 118
Passage Ⅱ Experiential Branding 123
Section Ⅳ Trying Your Hand 126
Section Ⅴ Having Some Fun 131
8 SHARING THE LOSS 132
Section Ⅰ Talking Face to Face 132
Section Ⅱ Being All Ears 136
Section Ⅲ Maintaining a Sharp Eye 138
Passage Ⅰ Sharing Economic Losses Through Insurance 138
Passage Ⅱ Be Careful with Your Policy 143
Section Ⅳ Trying Your Hand 146
Section Ⅴ Having Some Fun 150
9 BUSY AGENDA AND SCHEDULE 151
Section Ⅰ Talking Face to Face 151
Section Ⅱ Being All Ears 156
Section Ⅲ Maintaining a Sharp Eye 158
Passage Ⅰ A Survey Report on Owner—Managers in the UK 158
Passage Ⅱ A Startup Story:John Deere 163
Section Ⅳ Trying Your Hand 166
Section Ⅴ Having Some Fun 173
10 DEVELOPMENT PLANNING 174
Section Ⅰ Talking Face to Face 174
Section Ⅱ Being All Ears 178
Section Ⅲ Maintaining a Sharp Eye 181
Passage Ⅰ Real WTO Challenges for China Will Be Cultural 181
Passage Ⅱ Sustainability 186
Section Ⅳ Trying Your Hand 189
Section Ⅴ Having Some Fun 193
NEW WORDS AND EXPRESSIONS 194
VOCABULARY 203
PHRASES 211