- 作 者：王琳，司爱侠编著
- 出 版 社：天津：南开大学出版社
- 出版年份：2008
- ISBN：7310028325
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Unit 1
Text A Management 1
New Words 3
Phrases 5
Abbreviations 6
Notes 6
Exercises 7
Text B Managerial Skills 9
New Words 11
Phrases 13
Abbreviations 13
Exercises 14
Reading Material Fayol's Principles of Management 14
参考译文 管理 18
Unit 2
Text A Strategic Management 20
New Words 22
Phrases 23
Abbreviations 24
Notes 24
Exercises 25
Text B Five Ps for Strategy 27
New Words 29
Phrases 30
Exercises 31
Reading Material SWOT Analysis and Five Competitive Forces 31
参考译文 战略管理 34
Unit 3
Text A Human Resource Management 37
New Words 39
Phrases 41
Abbreviations 41
Notes 41
Exercises 43
Unit 3
Text B The Nature of Motivation 45
New Words 47
Phrases 48
Exercises 49
Reading Material Who Appraises Performance? 50
参考译文 人力资源管理 53
Unit 4
Text A Marketing Management 55
New Words 57
Phrases 59
Notes 59
Exercises 60
Text B Marketing Management Philosophies 62
New Words 65
Phrases 66
Exercises 66
Reading Material Target Consumers 67
参考译文 市场营销管理 70
Unit 5
Text A Operations Management 72
New Words 74
Phrases 75
Abbreviations 75
Notes 75
Exercises 78
Text B The Ever-changing World of Operations Management 80
New Words 82
Phrases 84
Abbreviations 84
Exercises 84
Reading Material Manufacturing and Services:Differences and Similarities 85
参考译文 运营管理 88
Unit 6
Text A Logistic Management 90
New Words 92
Phrases 93
Notes 93
Exercises 95
Text B Logistical Integration Objectives 97
New Words 99
Phrases 100
Exercises 101
Reading Material Supply Chain Management 101
参考译文 物流管理 104
Unit 7
Text A Total Quality Management 106
New Words 108
Phrases 109
Abbreviations 109
Nores 109
Exercises 111
Text B What is Six Sigma? 113
New Words 114
Phrases 115
Abbreviations 116
Exercises 116
Reading Material International Quality Standards 117
参考译文 全面质量管理 120
Unit 8
Text A Project Management 122
New Words 124
Phrases 125
Notes 126
Exercises 127
Text B Behavioral Aspect of Project Management 129
New Words 131
Phrases 132
Exercises 133
Reading Material Project Management Tiers 133
参考译文 项目管理 136
Unit 9
Text A Financial Management 138
New Words 140
Phrases 140
Notes 141
Exercises 142
Text B Financial Accounting and Managerial Accounting 144
New Words 146
Phrases 147
Abbreviations 148
Exercises 148
Reading Material The Six Most Important Ideas in Finance 149
参考译文 财务管理 152
Unit 10
Text A Information Management 154
New Words 156
Phrases 157
Abbreviations 157
Notes 157
Exercises 159
Text B Components of Information Systems 161
New Words 163
Phrases 164
Exercises 164
Reading Material Information Management and Society 165
参考译文 信息管理 168
附录参考答案 171