- 作 者：魏国富等编著
- 出 版 社：上海：上海大学出版社
- 出版年份：2007
- ISBN：7811180375
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Unit 1
Text A Market 3
Reading Practice 3
Exercises 14
Text B Market Logistics 18
Reading Practice 18
Comprehension Check 29
Unit 2
Text A Retailing 35
Reading Practice 35
Exercises 46
Text B Retailing Strategy 49
Reading Practice 49
Comprehension Check 55
Unit 3
Text A Target Markets(Ⅰ) 63
Reading Practice 63
Exercises 71
Text B Target Markets(Ⅱ) 75
Reading Practice 75
Comprehension Check 85
Unit 4
Text A Financial Markets 91
Reading Practice 91
Exercises 99
Text B Financial Instruments 104
Reading Practice 104
Comprehension Check 109
Unit 5
Text A Frederick Winslow Taylor 115
Reading Practice 115
Exercises 121
Text B Father of Modern Management 124
Reading Practice 124
Comprehension Check 132
Unit 6
Text A Management 139
Reading Practice 139
Exercises 148
Text B The Principles of Management 152
Reading Practice 152
Comprehension Check 159
Unit 7
Text A A Blueprint for Change:Appreciative Inquiry 165
Reading Practice 165
Exercises 173
Text B A Management Communication Strategy for Change 176
Reading Practice 176
Comprehension Check 188
Unit 8
Text A Managing Knowlege for the Digital Firm 193
Reading Practice 193
Exercises 201
Text B Understanding Ethical and Social Issues Related to Systems 205
Reading Practice 205
Comprehension Check 212
Unit 9
Text A Human Resource Management 217
Reading Practice 217
Exercises 226
Text B Global Human Resource Management 229
Reading Practice 229
Comprehension Check 237
Unit 10
Text A Scouring the Planet for Brainiacs 243
Reading Practice 243
Exercises 250
Text B Six Big Career Mistakes and How to Avoid Them 254
Reading Practice 254
Comprehension Check 260
Unit 11
Text A Strategy and the New Economics of Information(Ⅰ) 267
Reading Practice 267
Exercises 275
Text B Technology Issues and Opportunities for Global Value Chains 278
Reading Practice 278
Comprehension Check 286
Unit 12
Text A Strategy and the New Economics of Information(Ⅱ) 291
Reading Practice 291
Exercises 302
Text B E-business and the Deconstruction of the Value Chain 305
Reading Practice 305
Comprehension Check 312
Appendix Ⅰ Key to the Exercises 315
Appendix Ⅱ Glossary 327
Appendix Ⅲ Phrases and Expressions 347