- 作 者：朱沛，周石田主编
- 出 版 社：北京：中国民航出版社
- 出版年份：2006
- ISBN：7801107691
- 标注页数：383 页
- PDF页数：392 页
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Lesson 1
Text A Airline Services(Ⅰ) 1
Text B Rapid Technological Change 12
Lesson 2
Text A Airline Services(Ⅱ) 26
Text B High-Growth Airline Industry 34
Lesson 3
Text A Telephone Reservations(Ⅰ) 47
Text B The Regulation of International Airline Services(Ⅰ) 60
Lesson 4
Text A Telephone Reservations(Ⅱ) 71
Text B The Regulation of International Airline Services(Ⅱ) 79
Lesson 5
Text A Telephone Calls for Information(Ⅰ) 87
Text B The Structure of Airline Costs(Ⅰ) 100
Lesson 6
Text A Telephone Calls for Information(Ⅱ) 107
Text B The Structure of Airline Costs(Ⅱ) 117
Lesson 7
Text A Ticketing and Fares(Ⅰ) 130
Text B Effective Marketing Planning(Ⅰ) 138
Lesson 8
Text A Ticketing and Fares(Ⅱ) 152
Text B Effective Marketing Planning(Ⅱ) 161
Lesson 9
Text A The Airport(Ⅰ) 170
Text B Airport(Ⅰ) 181
Lesson 10
Text A The Airport(Ⅱ) 192
Text B Airport(Ⅱ) 204
Lesson 11
Text A Baggage(Ⅰ) 215
Text B Factors Affecting Passenger Demand 223
Lesson 12
Text A Baggage(Ⅱ) 234
Text B Income and Price Elasticities of Demand 243
Lesson 13
Text A The Departing and Arriving Passenger(Ⅰ) 252
Text B Problems in Airline Scheduling(Ⅰ) 262
Lesson 14
Text A The Departing and Arriving Passenger(Ⅱ) 272
Text B Problems in Airline Scheduling(Ⅱ) 284
Lesson 15
Text A Charter Flights(Ⅰ) 296
Text B Problems in Airline Scheduling(Ⅲ) 306
Lesson 16
Text A Charter Flights(Ⅱ) 316
Text B The Economics of Passenger Charters 326
Lesson 17
Text A Air Freight(Ⅰ) 338
Text B The Demand for Air Freight Services 346
Lesson 18
Text A Air Freight(Ⅱ) 358
Text B Airline Pricing Policy—Freight 369
Key to Exercises 381