商务英语阅读 第2版

Unit 1 International Trade 国际贸易 1

Text A Don't Fence Me Out! 1

Text B Obama Administration Suspends Efforts to Win Approval for the Trans-Pacific Partnership 7

Supplementary Reading Free Trade or Fair Trade 13

Unit 2 International Finance 国际金融 19

Text A The Stock Market 19

Text B Banking 25

Supplementary Reading Foreign Exchange 31

Unit 3 International Investment and Credit 国际投资与信贷 35

Text A Environment,Trade,and Investment 35

Text B The Benefits of Foreign Direct Investment to Host Countries 41

Supplementary Reading How to Launch a Business Abroad 46

Unit 4 International Marketing 国际营销 55

Text A Chasing King Apple 55

Text B Geely Buys Volvo 59

Supplementary Reading The Five W's of Marketing 64

Unit 5 Business Elite 商务精英 69

Text A Dell:Hero Comes Back 69

Text B Ann Moore:The CEO of Time 74

Supplementary Reading The Resurrection of Steve Jobs 78

Unit 6 E-Commerce 电子商务 83

Text A Online Grocers:Keep on Trucking 83

Text B The AlibabaE-Commerce Empire 87

Supplementary Reading Online Shopping:Selling Becomes Sociable 91

Unit 7 Securities and Insurance 证券与保险 95

Text A E-Insurance for the Digital Age 95

Text B The Second Coming of “Safer” Securities 101

Supplementary Reading Recession Hits Social Security Projections 105

Unit 8 Tertiary Industry 第三产业 111

Text A Graduate to Tertiary Sector 111

Text B Toward Culture of Quality 115

Supplementary Reading Few Hands Make Work Light 120

Unit 9 Economic Globalization and Multinational Corporation 经济全球化和跨国公司 125

Text A Do Multinationals Really Understand Globalization? 125

Text B Globalization:After the Recession 130

Supplementary Reading Time to Bring US Corporate Profits Home 134

Unit 10 Economic Crisis 经济危机 139

Text A US Subprime Mortgage Crisis 139

Text B Dismal Science—Paul Krugman's London Lectures 144

Supplementary Reading Fatalism vs.Fetishism—How Will Developing Countries Grow afterthe Financial Crisis? 148

Unit 11 Business and Environment Protection 商业与环保 153

Text A The Bubble Car Is Back 153

Text B Less Smoke,Less Ire 160

Supplementary Reading Striking the Set 167

Unit 12 International Business Organizations 国际商业组织 171

Text A The World Trade Organization 171

Text B The International Monetary Fund 178

Supplementary Reading The World Bank 188

Unit 13 Employment and Staffing 就业与人员安置 195

Text A Relationship between Employers and Employees 195

Text B We Did It!—The Rich World's Quiet Revolution:Women Are Gradually Taking Over the Workplace 200

Supplementary Reading Ten Ways of Staying Employed and Enjoying Your Work—Tay Kok Choon,Head of Strategic Sales Development,Singapore 205

Unit 14 Business Ethics and Corporate Social Responsibility 商业伦理与企业社会责任 209

Text A The Corporate Responsibility Commitment 209

Text B The Corruption Eruption—Saying“No”to Corruption Makes Commercial as well as Ethical Sense 214

Supplementary Reading Reaching for a Longer Spoon—The Disaster in the Gulf of Mexico Is Straining Ties Between Companies and Activists 220

Unit 15 Advertising and Publicity 广告与宣传 225

Text A Beijing Tries to Push beyond“Made in China” 225

Text B Pepsi's Global Strategy 232

Supplementary Reading The Difference between Advertising and Publicity Online 238

Unit 16 Business and Regulation 商业与监管 243

Text A The“WTO Option”for Brexit Is Far from “Straightforward” 243

Text B Ponzis to Punters 248

Supplementary Reading Harmonization via Private International Law 252

Unit 17 Business Management and Leadership 企业管理和领导力 259

Text A Firms Need a Better Way of Planning 259

Text B The StrategyforManaging across Culture 263

Supplementary Reading Finance Accounting Outsourcing:a Powerful Tool in Business Management 267

Unit 18 Business Start-ups and Entrepreneurship 创业与企业家精神 271

Text A What Entrepreneurial Ecosystems Need to Flourish 271

Text B Reinvent the Company 278

Supplementary Reading Behind the Entrepreneurial Wave 284

Appendix WTO常用词汇 287

References 参考文献 290