- 作 者：董晓波主编
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2018
- ISBN：9787566318862
- 标注页数：290 页
- PDF页数：301 页
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Unit 1 International Trade 国际贸易 1
Text A Don't Fence Me Out! 1
Text B Obama Administration Suspends Efforts to Win Approval for the Trans-Pacific Partnership 7
Supplementary Reading Free Trade or Fair Trade 13
Unit 2 International Finance 国际金融 19
Text A The Stock Market 19
Text B Banking 25
Supplementary Reading Foreign Exchange 31
Unit 3 International Investment and Credit 国际投资与信贷 35
Text A Environment,Trade,and Investment 35
Text B The Benefits of Foreign Direct Investment to Host Countries 41
Supplementary Reading How to Launch a Business Abroad 46
Unit 4 International Marketing 国际营销 55
Text A Chasing King Apple 55
Text B Geely Buys Volvo 59
Supplementary Reading The Five W's of Marketing 64
Unit 5 Business Elite 商务精英 69
Text A Dell:Hero Comes Back 69
Text B Ann Moore:The CEO of Time 74
Supplementary Reading The Resurrection of Steve Jobs 78
Unit 6 E-Commerce 电子商务 83
Text A Online Grocers:Keep on Trucking 83
Text B The AlibabaE-Commerce Empire 87
Supplementary Reading Online Shopping:Selling Becomes Sociable 91
Unit 7 Securities and Insurance 证券与保险 95
Text A E-Insurance for the Digital Age 95
Text B The Second Coming of “Safer” Securities 101
Supplementary Reading Recession Hits Social Security Projections 105
Unit 8 Tertiary Industry 第三产业 111
Text A Graduate to Tertiary Sector 111
Text B Toward Culture of Quality 115
Supplementary Reading Few Hands Make Work Light 120
Unit 9 Economic Globalization and Multinational Corporation 经济全球化和跨国公司 125
Text A Do Multinationals Really Understand Globalization? 125
Text B Globalization:After the Recession 130
Supplementary Reading Time to Bring US Corporate Profits Home 134
Unit 10 Economic Crisis 经济危机 139
Text A US Subprime Mortgage Crisis 139
Text B Dismal Science—Paul Krugman's London Lectures 144
Supplementary Reading Fatalism vs.Fetishism—How Will Developing Countries Grow afterthe Financial Crisis? 148
Unit 11 Business and Environment Protection 商业与环保 153
Text A The Bubble Car Is Back 153
Text B Less Smoke,Less Ire 160
Supplementary Reading Striking the Set 167
Unit 12 International Business Organizations 国际商业组织 171
Text A The World Trade Organization 171
Text B The International Monetary Fund 178
Supplementary Reading The World Bank 188
Unit 13 Employment and Staffing 就业与人员安置 195
Text A Relationship between Employers and Employees 195
Text B We Did It!—The Rich World's Quiet Revolution:Women Are Gradually Taking Over the Workplace 200
Supplementary Reading Ten Ways of Staying Employed and Enjoying Your Work—Tay Kok Choon,Head of Strategic Sales Development,Singapore 205
Unit 14 Business Ethics and Corporate Social Responsibility 商业伦理与企业社会责任 209
Text A The Corporate Responsibility Commitment 209
Text B The Corruption Eruption—Saying“No”to Corruption Makes Commercial as well as Ethical Sense 214
Supplementary Reading Reaching for a Longer Spoon—The Disaster in the Gulf of Mexico Is Straining Ties Between Companies and Activists 220
Unit 15 Advertising and Publicity 广告与宣传 225
Text A Beijing Tries to Push beyond“Made in China” 225
Text B Pepsi's Global Strategy 232
Supplementary Reading The Difference between Advertising and Publicity Online 238
Unit 16 Business and Regulation 商业与监管 243
Text A The“WTO Option”for Brexit Is Far from “Straightforward” 243
Text B Ponzis to Punters 248
Supplementary Reading Harmonization via Private International Law 252
Unit 17 Business Management and Leadership 企业管理和领导力 259
Text A Firms Need a Better Way of Planning 259
Text B The StrategyforManaging across Culture 263
Supplementary Reading Finance Accounting Outsourcing:a Powerful Tool in Business Management 267
Unit 18 Business Start-ups and Entrepreneurship 创业与企业家精神 271
Text A What Entrepreneurial Ecosystems Need to Flourish 271
Text B Reinvent the Company 278
Supplementary Reading Behind the Entrepreneurial Wave 284
Appendix WTO常用词汇 287
References 参考文献 290