- 作 者：顾渝
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2017
- ISBN：9787566318008
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Unit 1 Workplace Technology 1
TEXT Do More with Less in the Efficient Workplace 1
FURTHER READING Best Ways Firms Can Ride BYOD Technology Wave 5
SELF-STUDY The Importance of Technology in Modern Workplaces 8
Unit 2 APP Payment 11
TEXT Paying by Smart Watch？That'll Do Nicely 11
FURTHER READING Does“Pay by App”’Mean an End to Shopping Queues？ 18
SELF-STUDY The Benefits of Scrapping Cash 24
Unit 3 The Banking Sector 27
TEXT Who Needs Banks,Anyway？ 27
FURTHER READING Five Ways Banks Use Big Data Analytics to Win Back Customer Confidence 33
SELF-STUDY Commerzbank Plans to Cut 9,600 Jobs 37
Unit 4 Frauds and Cyber-hacking 41
TEXT Could You Be Sending Your Firm's Cash to Fraudsters？ 41
FURTHER READING If Financial Systems Were Hacked 47
SELF-STUDY Cyber Security Is Quickly Becoming a Small Business Priority 51
Unit 5 Business Management 55
TEXT Happy Workplaces Help Companies Perform Better 55
FURTHER READING Five Things Successful Business Owners Do Differently 62
SELF-STUDY Keeping Itunder Your Hat 64
Unit 6 Recruitment 67
TEXT Booby-trapped Breakfasts Are a Rotten Way to Choose Staff 67
FURTHER READING Technology Transforms Big Four Hiring Practices 74
SELF-STUDY Firms Seek Quality Experts in Business Intelligence 77
Unit 7 Startups 81
TEXT The Rise of the Student Entrepreneurs 81
FURTHER READING How Tech Startups Can Compete in a Crowded Market 88
SELF-STUDY Common Misconceptions Startup Founders Have about Employee Management 92
Unit 8 Family Businesses 97
TEXT The Wallenberg Group:A Nordic Pyramid 97
FURTHER READING Three Ways to Address Conflict When Passing Down a Family Business 104
SELF-STUDY The Day after:Moving Forward after Selling a Family Business 107
Unit 9 Millennials 111
TEXT Everything We Think We Know about Millennials and Money May Be Wrong 111
FURTHER READING Don't Worry—Millennials Are Going to Start Growing Up Soon 118
SELF-STUDY Three Critical Tips for Millennials Entering the Workforce 121
Unit 10 Business Women 125
TEXT How Moving Home Led to a Multi-million-pound Popcorn Firm 125
FURTHER READING How One Woman Overcame Tragedy and Made Millions 131
SELF-STUDY Business Women Differ from Business Men in Style,Not Skill 136
Unit 11 Restructuring and Expansion 141
TEXT Successes and Failures 141
FURTHER READING Exporting Firms in Region Are Now Dancing to a Latin Beat 148
SELF-STUDY Seven Ways to Expand:From Local to Global 151
Unit 12 Holiday Sales 155
TEXT America to Spend Almost $800 Billion on Holiday Shopping 155
FURTHER READING Why Online Shopping Will Break a Record This Year 161
SELF-STUDY Black Friday?This Year,It's More Like Black November 164
Unit 13 Opportunities Online 167
TEXT This Russian Retailer Proves Why Personalization Is Key for E-commerce Companies 167
FURTHER READING How the Internet Is Reinventing the Christmas Commercial 174
SELF-STUDY Top Five Ways Consumer Shopping Habits Have Changed Since 2003 180
Unit 14 Recipefor Success 183
TEXT The Recipe for Success in the Restaurant Trade 183
FURTHER READING A Man for All Seasons—How Issy Sharp Built His Hotel Chain 190
SELF-STUDY Not a Far-fetched Idea:How One Man Built a $1.5bn Fashion Business 194
Unit 15 Sustainability 197
TEXT Sustainability the Key to Long-term Corporate Health 197
FURTHER READING Like It or Not,Sustainability Is Now Core to Your Business 205
SELF-STUDY Sustainability,Defined? 209
Unit 16 Corporate Social Responsibility 213
TEXT What Is Corporate Social Responsibility? 213
FURTHER READING The New“Rules of the Game”:Balancing Profits and Social Responsibility in the 21st Century 220
SELF-STUDY Five Key Social Responsibility Risks Retailers/Wholesalers Must Manage 223
GLOSSARY 227