
- 作 者:吴仁波,刘昌华主编
- 出 版 社:杭州:浙江大学出版社
- 出版年份:2016
- ISBN:9787308161473
- 标注页数:242 页
- PDF页数:250 页
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PART Ⅰ LEAD-IN OF BUSINESS LETTER WRITING 1
UNIT 1 Fundamentals of Business Letter Writing 3
PART Ⅱ IMPORTANT BUSINESS PROCEDURES 15
UNIT 2 Establishment of Business Relations 17
UNIT 3 Making Status Enquiries 31
UNIT 4 Making Inquiries 42
UNIT 5 Quotations and Offers 55
UNIT 6 Making Counter-Offers 69
UNIT 7 Placing Orders 81
UNIT 8 Sales Promotion 95
PART Ⅲ MAIN BUSINESS CLAUSES 107
UNIT 9 Payment Terms 109
UNIT 10 Establishment and Amendment of L/C 121
UNIT 11 Packing and Markings 136
UNIT 12 Shipment of Goods 151
UNIT 13 Complaints and Claims 165
PART Ⅳ OTHER BUSINESS LETTER WRITING 179
UNIT 14 Other Forms of Business Letters 181
UNIT 15 International Business Agreement and Contract 192
UNIT 16 Situational Letter-Writing 214
APPENDIX Ⅰ Modes of Trade,Products,Relevant Organizations and Titles 228
APPENDIX Ⅱ Trade Terms,Currencies,Price,Settlement and Insurance 229
APPENDIX Ⅲ Quality,Weight,Measurement,Packing,Marking,Transportation,Documents and Ports 232
APPENDIX Ⅳ Contract,Business Negotiation,Inspection,Claim and Arbitration 237
APPENDIX Ⅴ Simplified Words/Phrases and Abbreviations 240
BIBLIOGRAPHY 242