- 作 者：童一主编
- 出 版 社：杭州：浙江工商大学出版社
- 出版年份：2016
- ISBN：7517818045
- 标注页数：182 页
- PDF页数：192 页
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UNIT 1 NEW ECONOMIC ERA 1
Text A World Economy in Past and Future Tense 1
Text B Data-Terminal Business and Media Business Conflict,So Bloomberg Must Find a New Outlet 6
Supplementary Reading 8 Surprising Traits of the World's Most Successful Entrepreneurs 11
UNIT 2 MODELING NEW BUSINESS 16
Text A How to Start a Seasonal Business 16
Text B Low-Cost Ways to Promote Your Business 20
Supplementary Reading That Thrift Store Salesman May Be a Former Government Official 27
UNIT 3 BUSINESS STORIES 32
Text A What Has Square Experienced before Coming into the Market？ 32
Text B This Guy Had a Great Year Betting against a Favorite Tool of Mom-and-Pop Investors 37
Supplementary Reading Twenty Years Ago,What It was Like to Work in Amazon 41
UNIT 4 MARKETING 46
Text A Why a Big Clothing Retailer Is Trying an Amazon Prime-Like Subscription？ 46
Text B Four Commercial Secrets of Disneyland 51
Supplementary Reading How to Create a Killer Brand？ 55
UNIT 5 GLOBALIZATION 59
Text A The Effect of Economic Globalization 59
Text B What France Thinks about Globalization 65
Supplementary Reading Job Insecurity and the Welfare State in a Globalized World 70
UNIT 6 GREEN ECONOMY 74
Text A Doing Well by Doing Good 74
Text B Laurent Fabius'Address to COP21 79
Supplementary Reading World Bank：The Way Climate Change Is Really Going to Hurt Us Is Through Water 84
UNIT 7 ECONOMIC MEASURES 88
Text A China's Stock Market Crash：Not the Crisis is Warning 88
Text B Why Wall Street Wants Five Years to Implement the Volcker Rule 93
Supplementary Reading What It's like to House-Hunt in Silicon Valley,the Nation's Priciest Market 97
UNIT 8 GENDER EQUALITY 102
Text A South Korea：Trying to Become a Tiger Once Again 102
Text B How Advancing Women's Equality Can Add $12 Trillion to Global Growth 107
Supplementary Reading Former Lehman CFO Looks Back on Life out of Balance 111
UNIT 9 VIEWS ON THE WTO 116
Text A The WTO Can Stimulate Economic Growth and Employment 116
Text B The Dark Side of the WTO 121
Supplementary Reading DDG Brauner Urges Trade Community to Build on COP21 Momentum and Support Climate Action 127
UNIT 10 GOVERNMENT AND BUSINESS 131
Text A The Jobs Crisis Is Coming,Whatever Governments Do 131
Text B Emerging Market Rout Highlights China Caution on Currency Reform 135
Supplementary Reading An Interview with Satya Nadella by Fortune 140
UNIT 11 NEW TECHNOLOGY 146
Text A Eye in the Sky Camera Computes Your Emotions 146
Text B As Self-driving Cars Come to More States,Regulators Take a Back Seat 151
Supplementary Reading “I Feel Sick,Give Me the Bucket”：What 25 Hours in Virtual Reality Feels Like 157
UNIT 12 DISPUTABLE BONUS 160
Text A Profits are Down at Exxon Mobil,But Don't Cry for CEO Rex Tillerson 160
Text B 7 Years after Lehman Failed,This Trader Still Wants His $83 Million Bonus 166
Supplementary Reading Yahoo's Marissa Mayer Could Get $55 Million in Severance Pay 173
参考答案 176