- 作 者：王淑花，李海英主编；田丽，杨润芬，韩红，孙静波，万静静，郭亚丽副主编
- 出 版 社：科学技术出版社
- 出版年份：2016
- ISBN：9787030487094
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Chapter 1 Finance 1
Module 1 Banking(1) 1
Module 2 Banking(2) 3
Module 3 Stock Market(1) 5
Module 4 Stock Market(2) 7
Module 5 Futures ＆ Economic Moat 9
Module 6 Monetary Market 11
Module 7 Inflation 13
Module 8 Internet Finance 15
Module 9 Investment(1) 17
Module 10 Investment(2) 19
Module 11 Economic Development 21
Module 12 Green Finance 23
Module 13 Industries 25
Module 14 Monetary Market 27
Module 15 International Economy 29
Module 16 Terminology in Economy 31
Chapter 2 International Business 33
Module 1 E-commerce(1) 33
Module 2 E-commerce(2) 35
Module 3 Trade Fair(1) 37
Module 4 Trade Fair(2) 39
Module 5 Factory Tour(1) 41
Module 6 Factory Tour(2) 43
Module 7 Business Negotiation(1) 45
Module 8 Business Negotiation(2) 47
Module 9 Business Negotiation(3) 49
Module 10 Business Negotiation(4) 51
Module 11 Claim ＆ Settlement(1) 53
Module 12 Claim ＆ Settlement(2) 55
Module 13 After-sale Service(1) 57
Module 14 After-sale Service(2) 59
Module 15 After-sale Service(3) 61
Module 16 After-sale Service(4) 63
Chapter 3 Logistics 65
Module 1 Logistics Management(1) 65
Module 2 Logistics Management(2) 67
Module 3 Logistics Engineering 69
Module 4 Purchasing Management 71
Module 5 Quality Management 73
Module 6 Transportation 75
Module 7 Inventory 77
Module 8 Customer Service(1) 79
Module 9 Customer Service(2) 81
Module 10 International Logistics 83
Module 11 Supply Chain Management(1) 85
Module 12 Supply Chain Management(2) 87
Module 13 Inventory Management 89
Module 14 Business Planning 91
Module 15 Forecast Distribution 93
Module 16 Business Logistics 95
Chapter 4 Accounting 97
Module 1 Working Capital 97
Module 2 Cash Flow Analysis 99
Module 3 Initial Public Offering 101
Module 4 Balance Sheet 103
Module 5 Target Market 105
Module 6 Branding 107
Module 7 Sales Promotion 109
Module 8 Advertising 111
Module 9 Assets and Liabilities 113
Module 10 Bookkeeping 115
Module 11 Accounting Ethics 117
Module 12 Depreciation 119
Module 13 Marketing Research 121
Module 14 Market Segmentation 123
Module 15 Marketing Mix 125
Module 16 Marketing—Pricing Strategy 127
Chapter 5 Information 129
Module 1 Computer Science and Technology(1) 129
Module 2 Computer Science and Technology(2) 131
Module 3 Computer Science and Technology(3) 133
Module 4 Information Engineering(1) 135
Module 5 Information Engineering(2) 137
Module 6 Information Engineering(3) 139
Module 7 Information Engineering(4) 141
Module 8 Internet of Things Engineering 143
Module 9 Information Management ＆ Information System(1) 145
Module 10 Information Management ＆ Information System(2) 147
Module 11 Information Management ＆ Information System(3) 149
Module 12 Information Management ＆ Information System(4) 151
Module 13 E-commerce(1) 153
Module 14 E-commerce(2) 155
Module 15 E-commerce(3) 157
Module 16 E-commerce(4) 159
Chapter 6 Human Resources 161
Module 1 Employee Training ＆ Development 161
Module 2 Human Resources Management(1) 163
Module 3 Human Resources Management(2) 165
Module 4 Human Resources Management(3) 167
Module 5 Performance Management 169
Module 6 Job Analysis 171
Module 7 Employee Compensation(1) 173
Module 8 Employee Compensation(2) 175
Module 9 Labor Market 177
Module 10 Performance Review(1) 179
Module 11 Performance Review(2) 181
Module 12 Performance Review(3) 183
Module 13 Labor Protection 185
Module 14 Labor Relation(1) 187
Module 15 Labor Relation(2) 189
Module 16 Circulation 191
References 193