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财经英语  基础篇  学生用书
  • 作 者:刘白玉,朱慧敏主编;谢群,张卫国副主编;曹颖,冯娅,刘夏青,任书梅,王婧涛编
  • 出 版 社:上海:上海外语教育出版社
  • 出版年份:2016
  • ISBN:9787544641326
  • 标注页数:120 页
  • PDF页数:127 页
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Unit 1 Economics 1

Passage A Introduction to Western Economics 1

Writing Focus:Writing a Business Proposal 5

Reading Focus:Previewing 6

Passage B Economic Policies Are Diverging in the Developed World As Deflation Looms 7

Passage C We Can Control Risks Facing the Economy,Says China's President Xi Jinping 10

Unit 2 Introduction to Management 13

Passage A The Functional Approach to Management 13

Writing Focus:Memo 17

Reading Focus:Highlighting What Matters When Reading 18

Passage B Leadership and Management:What Is the Difference? 20

Passage C How Leaders Emerge during Challenging Times 24

Unit 3 Money and Banking 29

Passage A Money 29

Writing Focus:Letters of Job Application 33

Reading Focus:Scanning 35

Passage B The Federal Reserve System in U.S 37

Passage C Barclays Bank 41

Unit 4 Securities 47

Passage A Bonds Basics 47

Writing Focus:Short Business Report 51

Reading Focus:Understanding the Main Idea 53

Passage B Stocks Basics 55

Passage C Key Features of Hershey 59

Unit 5 Accounting 63

Passage A Accounting:An Information System 63

Writing Focus:Graphic Writing 66

Reading Focus:Newspapers and Headlines 67

Passage B Opportunity Cost 69

Passage C Emerging-market Corporate Debt 72

Unit 6 International Trade 76

Passage A Overview of International Trade 76

Writing Focus:Writing Effective Emails-Getting People to Read and Act on Your Message 80

Reading Focus:Facts and Opinions 83

Passage B Trade Barriers Basics 84

Passage C Tearing Down Barriers to Green Trade 88

Unit 7 Human Resources Management 92

Passage A Brief Introduction to Human Resources Management 92

Writing Focus:Meeting Agenda 96

Reading Focus:Distinguishing Topic from Main Idea 97

Passage B Employers:Golden Rules Are to Listen and Measure 99

Passage C War for Talent-Money Is Not Everything As Big Brands Rely on Their Reputations 103

Unit 8 BuSiness Etiquette 106

Passage A Etiquette and Business Etiquette 106

Writing Focus:Press Release 110

Reading Focus:Grasp Information 112

Passage B Welcoming Gestures 113

Passage C The Etiquette of Working Life 117

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