- 作 者：甘鸿编著
- 出 版 社：上海：上海科学技术文献出版社
- 出版年份：1996
- ISBN：7543909367
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Unit One Business Letter-writing 1
Essentials of Business Letter-writing 1
Layout of Business Letters 2
Envelope Addressing 9
The Tendency of Business Letter-writing 9
The Way to Master Letter-writing skills 10
Examples and Figures 11
Exercises 14
Unit Two Establishing Business Relations 16
The Text 16
Specimen Letters—3 pcs 17
Vocabulary 20
Words & Phrases Commonly Used in Foreign Trade 21
Useful Expressions 23
Exercises 24
Letters for Optional Study—2 pcs 26
Letter-writing Guide 28
Unit Three Status Enquiries 29
The Text 29
Specimen Letters—4 pcs 30
Vocabulary 33
Words & Phrases Commonly Used in Foreign Trade 34
Useful Expressions 36
Exercises 36
Letters for Optional Study—3 pcs 38
Letter-writing Guide 40
Unit Four Enquiries And Replies 42
The Text 42
Specimen Letters—4 pcs 43
Vocabulary 46
Words & Phrases Commonly Used in Foreign Trade 47
Useful Expressions 47
Exercises 48
Letters for Optional Study—2 pcs 49
Letter-writing Guide 50
Unit Five Sending Proforma Invoices 52
The Text 52
Specimen Letters—3 pcs 54
Vocabulary 57
Words & Phrases Commonly Used in Foreign Trade 57
Useful Expressions 59
Exercises 59
Letter for Optional Study—2 pcs 61
Letter-writing Guide 62
Unit Six Telecommunication 63
Part One: Telegrams 63
Examples of Telegram Exchanged 65
Techniques of Composing Telegrams 67
Vocabulary 70
A List of Some Common Abbreviations and Combinations Used in Telegrams 70
Exercises 73
Part Two: Telexes 75
The Structure of a Telex 76
Differences Between Cables and Telexes 77
Rules for Simplifying Words or Phrases Used in Telex Messages 78
Examples of Telex Exchanged 81
Vocabulary 82
Exercises 82
Appendix Ⅰ 84
Appendix Ⅱ 91
Part Three: Fax 108
Unit Seven Quotations, Offers And Counter-offers 111
The Text 111
Specimen Letters—4 pcs 112
Vocabulary 116
Words & Phrases Commonly Used in Foreign Trade 116
Useful Expressions 117
Exercises 118
Letters for Optional Study—2 pcs 120
Letter-writing Guide 121
Unit Eight Sales Promotion 123
The Text 123
Specimen Letters—3 pcs 124
Vocabulary 126
Words and Phrases Commonly Used in Foreign Trade 127
Useful Expressions 129
Exercises 129
Letters for Optional Study—2 pcs 131
Letter-writing Guide 133
Unit Nine Orders And Their Fulfilment 134
The Text 134
Specimen Letters—4 pcs 135
Reply to a Trial Order by Telex 140
Vocabulary 143
Words & Phrases Commonly Used in Foreign Trade 143
Useful Expressions 145
Exercises 146
Letters for Optional Study—3 pcs 148
Letter Writing Guide 150
Unit Ten Terms of Payment 152
Part One: Payment 152
Specimen Letters—2 pcs 153
Vocabulary 160
Words & Phrases Commonly Used in Foreign Trade 160
Useful Expressions 162
Exercises 162
Letters for Optional Study—2 pcs 164
Part Two :Urging Establishment of L/C 166
Specimen Letters—3 pcs 167
Urging Customers to Open L/C by Telex 169
Vocabulary 170
Words & Phrases Commonly Used in Foregin Trade 171
Useful Expressions 172
Exercises 173
Letters for Optional Study—1 pcs 175
Part Three: L/C Amendrtment & Extension 176
Specimen Letters—3 and Telexes—2 pcs 177
Vocabulary 180
Words & Phrases Commonly Used in Foregin Trade 180
Useful Expressions 182
Exercises 183
Letters for Optional Study—2 pcs 186
Letter-writing Guide 188
Unit Eleven Packing 189
The Text 189
Specimen Letters—3 pcs 192
Vocabulary 195
Words & Phrases Commonly Used in Foreign Trade 196
Useful Expressions 197
Exercises 198
Letters for Optional Study—2 pcs 200
Letter-writing Guide 202
Unit Twelve Insurance 203
The Text 203
Specimen Letters—4 pcs 205
Vocabulary 211
Words & Phrases Commonly Used in Foreign Trade 211
Useful Expressions 212
Exercises 213
Letters for Optional Study—2 pcs 215
Letter-writing Guide 217
Unit Thirteen Shipment 218
The Text 218
Specimen Letters—5 pcs 220
Vocabulary 227
Words & Phrases Commonly Used in Foreign Trade 228
Useful Expressions 229
Exercises 230
Letters for Optional Study—5 pcs 232
Letter-writing Guide 236
Unit Fourteen Agencies 237
The Text 237
Specimen Letters—4 pcs 238
Agreements—2 pcs 242
Vocabulary 246
Words & Phrases Commonly Used in Foreign Trade 247
Useful Expressions 248
Exercises 249
Letters for Optional Study—4 pcs 251
Letter-writing Guide 254
Unit Fifteen Complaints And Adjustments 256
The Text 256
Specimen Letters—5 pcs 257
Vocabulary 262
Words & Phrases Commonly Used in Foreign Trade 263
Useful Expressions 264
Exercises 265
Letters for Optional Study—2 pcs 267
Letter-writing Guide 268
Unit Sixteen Joint Venture 270
The Text 270
Specimen Letters—6 pcs 271
Vocabulary 278
Words & Phrases Commonly Used in Foreign Trade 279
Useful Expressions 281
Exercises 282
Joint Venture Contract 284
The Law of the PRC on Joint Ventures Using Chinese & Foreign Investment 292
Guide to Drafting a Joint Venture Contract 305
Unit Seventeen Compensation Trade 307
The Text 307
Specimen Letters—4 pcs 308
Compensation Trade Agreement 312
Vocabulary 315
Words & Phrases Commonly Used in Foreign Trade 315
Useful Expressions 317
Exercises 317
Letters for Optional Study—2 pcs 319
Letter-writing Guide 322
Unit Eighteen Miscellaneous 324
The Text 324
Specimen Letters—5 pcs 325
Vocabulary 330
Words & Phrases Commonly Used in Foreign Trade 330
Useful Expressions 330
Exercises 332
Letters for Optional Study—2 pcs 333
Letter-writing Guide 335