- 作 者：郭国庆，陈洁光，王核成等主编
- 出 版 社：北京：电子工业出版社
- 出版年份：2007
- ISBN：9787121040443
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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A Preliminary Research on Ecologically Intelligent Business Model&Hong Zhao Sha Zhang Jianxin You 1
A Study on the Mechanism of Relationship between Customer Knowledge Management,Market Orientation and Cross-selling's Performance&Minghui Qian Jie Meng Jimin Xia Lianzhao Yu 11
An Empirical Research on the Retail Service Quality Model&Hui Zhao 26
An Empirical Study on the Influencing Factors of University Student's Online Shopping Behavior&Xingdong Wang Jinyong Guo 33
An Empirical Study on the Relationship Among Customer Satisfaction,Switching Cost and Store Loyalty&Yurong Zeng Lei Zhang 42
An Empirical Study on the Relationship of Market Orientation,Quality Orientation and Business Performance&Peng Du Houfen Wan 52
An Integrated Competence Model based on Firms'Capability Structure and Customer Value&Shuilong Xu Yu Sun 64
Applied Research on Value Innovation Base on Deeply Development of Implicit Demand:Take the Housing Product Development as an Example&Luo Yongtai Zhao Yanhua 73
Attitude towards TV Advertising:Cross-Cultural Study&Guoqing Guo Fanny Sau-Lan Cheung Wing-Fai Leung Cheris Wing-Chi Chow 82
Brand Equity Generation:Base on Customers'Interactive-recognition and Interactive-effect&Haiying Wei Lei Huang 91
Cause's Attributes Influencing Consumer's Purchasing Behavior:an Exploratory Factor Analysis&Du Lanying Hou Jundong Li Jianfeng 99
Customer Segmentation Based on Survival Character&Guozheng Zhang 111
Determinants for Consumers'Evaluations of Local versus Global Products:Examining the Roles of Identity Accessibility,Diagnosticity and Self-Categorizations&Yinlong Zhang Adwait Khare 119
Effects of Marketing Communication on Brand Image&Guang Yu 126
Predict One Year Radio Reach&Fang Li Cam Rungie Carl Driesener 137
Regional Disparity and Attitude towards Marketing——An Explication of the Chinese Context&Fang Liu Jianyao Li 145
Research on Applications of BP Neural Network in Forecasting Firm's Network Marketing&Xiongyi Li Weihua Xu 155
Research on Regional Brand Formation Mechanism Based on Small-and-Medium-Sized Enterprises Cluster of Wenzhou&Lihui Sun 161
Should Manufacturer Iead the Marketing Channel&QuanBao Niu 171
Study on Correlations between Customer's Gender and Word-of-Mouth Communication&Wei Fu-xiang Yao Ya-nan 180
Study on Driving Factors of Brand Relationships&Zhimin Zhou Ning Zhang Mi Li 190
Study on the Signaling Game Model of Customer Calculative Trust&Zhuang Kang 201
Study on the Traditional Manufacturing Industrial Cluster's Policy:Based on Cluster Brand&Jianzhuang Zheng Zheng Ye 209
Symbiotic Marketing Models and Strategies in the Consumer Value Chain&Xun Cui Rongsen Zhou Ying Zhang 218
The Effects of Customer Participation to Customer Satisfaction:an Empirical Research&Yali Dong Lijun He 230
The Effects of Quality of E-Commerce Web's on Customer's Web Loyalty&Yufang Jin Shengnan Liu Hui Qi Dahai Dong 242
The Empirical Research about the Influence of Service Fairness on the Customer Voluntary Performance&Zhifang Zhan Biqun Gan Hui Wang 255
The Research Based on the Stochastic Petri Net of the Importance of the Relationship Market&Jingdong Chen Xianhua Han 267
The Study of Consumer Value and Marketing Strategy for Chinese High-top Sports Market&xiaofeng Liu Pei Huang 275
The Implementation of Electronic Supply Chain in International Trade A Case Study:Dell Corporation's Electronic Marketing&Hanlin Chen Lingxiang Kong 284