- 作 者：戴贤远主编
- 出 版 社：北京：北京大学出版社
- 出版年份：2006
- ISBN：7301024126
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PART ONE MICROECONOMICS 1
The Concept of Utility 1
How Markets Function 4
PART TWO MACROECONOMICS 8
Outlays and Components of Demand 8
Macroeconomic Policy 11
PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING 15
Why Sample 15
Basic Concepts of Hypothesis Testing 19
PART FOUR MANAGEMENT INFORMATION SYSTEM 27
Hotel Computer Applications 27
Word Processing 33
PART FIVE OPERATIONS MANAGEMENT 39
Order Processing 39
Bring Design into the Business 44
PART SIX MARKETING 49
Pulling and Pushing Marketing Strategies in a Market-Oriented System 49
The Many Faces of Personal Selling 55
PART SEVEN MANAGERIAL FINANCE 60
Motives for Using Debt 60
Trade Credit 64
PART EIGHT ORGANIZATIONAL BEHAVIOR 71
What Is OBM? 71
Areas of Application 74
PART NINE FINANCIAL ACCOUNTING 81
Elements of the Accounting Model 81
Accounting Reports 85
PART TEN MONEY AND BANKING 92
Sources and Uses of Bank Funds 92
Instruments of the Capital Market 97
PART ELEVEN STRATEGIC MANAGEMENT 104
Company Goals:Survival,Growth,Profitability 104
Strategic Considerations for Multinational Firms 107
PART TWELVE INTERNATIONAL ECONOMICS 113
Free Markets and Growth 113
New-World Realities and Competitiveness 117
PART THIRTEEN INTERNATIONAL MARKETING 125
Advertising Abroad—Creative Challenges 125
Evaluating Alternatives for International Operations 132
PART FOURTEEN INTERNATIONAL BUSINESS 139
The International Rules of Commercial Policy 139
Foreign Direct Investment 143
APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT 147
The Objectives of Firms in Economics 147
The Maximizing Principle in Economics 153
An Introduction to the Theory of Economic Growth 159
Taxation in Western Economics 165
Application of Probability Concepts in Decision Making 172
The Learning Organization 176
The Goal of Financial Management 182
Global Advertising Regulations 186
Financial Intermediation:Assets and Liabilities Management in a Profit-Seeking Environment 190
Qualitative Characteristics of Accounting Information 196
The Rise of China's Joint Ventures in an Interdependent Global Economy 202
History of the International Monetary System 208
International Banking 214
Trade Policy in Developing Countries 220
APPENDIX B WORDS,PHRASES,AND TYPICAL EXPRESSIONS 227
APPENDIX C SAMPLESOF GOOD SENTENCES 231
APPENDIX D BUSINESS LETTERS 233
APPENDIX E SAMPLES OF FOOTNOTES 239
APPENDIX F SAMPLES OF BIBLIOGRAPHIES 241
APPENDIX G RESUME 243
APPENDIX H MEMORANDUM 245
APPENDIX I TRANSLATION 246