- 作 者：朱文忠编著
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2007
- ISBN：7810788299
- 注意：在使用云解压之前，请认真核对实际PDF页数与内容!
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Topic 1 Business Activity(1) 1
Topic 2 Business Activity(2) 6
Topic 3 Business Objectives 13
Topic 4 Business Decision Making 19
Topic 5 Strategy and Strategic Planning 24
Topic 6 Business Analysis Models 31
Topic 7 Competition and Business 37
Topic 8 Globalization and Business 43
Topic 9 Marketing(1) 48
Topic 10 Marketing(2) 53
Topic 11 Marketing(3) 60
Topic 12 Marketing(4) 67
Topic 13 Financial Management:Sources of Funds 72
Topic 14 Financial Management:Uses of Funds 79
Topic 15 HR Management:Business Organization and Organizational Structures 87
Topic 16 HR Management:Motivation 93
Topic 17 HR Management:Financial Rewards 101
Topic 18 HR Management:Non-financial Rewards 106
Topic 19 Management and Leadership 112
Topic 20 HR Management:Recruitment 118
Topic 21 Communication in Business(1) 124
Topic 22 Communication in Business(2) 130
Topic 23 HR Management:Groups in Business 137
Topic 24 HR Management:Managing Teams 143
Topic 25 Strategic HRM 149
Topic 26 The Management of Change 154
Topic 27 Methods of Production 159
Topic 28 Total Quality Management(TQM) 165
Topic 29 Mergers and Takeovers 171
A Test Paper 176