- 作 者：徐源主编
- 出 版 社：苏州：苏州大学出版社
- 出版年份：2007
- ISBN：9787810909266
- 标注页数：201 页
- PDF页数：213 页
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Unit 1 Business and the Internet 1
Text A Understanding the Internet 1
Text B How Can the Internet Add Value to a Business? 10
Text C A Brief History of the Internet 16
Unit 2 Introduction to Electronic Commerce 20
Text A Understanding Electronic Commerce 20
Text B Types of Electronic Commerce 29
Text C Advantages and Disadvantages of Electronic Commerce 36
Unit 3 Electronic Data Interchange 40
Text A EDI—Concepts and Its Components 40
Text B EDI on the Internet 46
Text C Guidelines for the Implementation of EDI 53
Unit 4 Internet Advertising 57
Text A Advertising on the Web 57
Text B Measuring Advertising Effects and Pricing Ads 64
Text C Advertising Strategies and the Implementation 70
Unit 5 E-mail Marketing and Permission Marketing 74
Text A Why E-mail Marketing? 74
Text B Spam:Problems and Responses 80
Text C Tips on Getting and Keeping Permission 86
Unit 6 Search Engine Optimization 91
Text A Basics of Search Engine Optimization 91
Text B Top 10 Search Engine Optimization Tips 98
Text C 7 Don'ts of Search Engine Optimization 103
Unit 7 Logistics in Electronic Commerce 106
Text A E-Commerce Logistics 106
Text B 3PL—What Investors Should Consider 112
Text C Outsourcing:3PLs vs.4PLs 119
Unit 8 Public and Policy Issues(1) 123
Text A Jurisdiction on the Internet 123
Text B Contracting in Electronic Commerce 129
Text C Protecting Privacy 134
Unit 9 Public and Policy Issues(2) 138
Text A Taxation and Electronic Commerce 138
Text B Internet Security Issues Overview 144
Text C Protecting Intellectual Property and Copyrights 149
Unit 10 Implementation of E-Commerce(1) 153
Text A Planning Electronic Commerce Initiatives 153
Text B Ten Steps to Successful EC Programs 161
Text C Evaluating Outsourcing 167
Unit 11 Implementation of E-Commerce(2) 170
Text A How to Build a Website 170
Text B Staffing for Electronic Commerce 177
Text C Web Hosting Choices 183
Unit 12 Electronic Commerce in the Future 185
Text A The Future of Electronic Commerce 185
Text B Barriers to Global Electronic Commerce 191
Text C M-Commerce:The New Frontier of E-Commerce 196
Bibliography 200