- 作 者：杜凤秋主编
- 出 版 社：北京：对外经济贸易大学出版社
- 出版年份：2007
- ISBN：7810788116
- 标注页数：237 页
- PDF页数：245 页
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Part Ⅰ Various Types of Business Organizations 1
Chapter 1 The Sole Trader 3
Chapter 2 Partnership 8
Chapter 3 A Limited Company 14
Chapter 4 A Public Company 19
Chapter 5 Company Organization 24
Chapter 6 Types of Competition 30
Part Ⅱ International Economics 37
Chapter 7 Economics 39
Chapter 8 The Market Economy 48
Chapter 9 The Balance Sheet 54
Chapter 10 Income Statement 61
Chapter 11 Analyzing Financial Ratios 68
Chapter 12 The Foreign Exchange Rate 77
Chapter 13 Foreign Exchange Risk 85
Chapter 14 Functions of the Foreign Exchange Market 94
Part Ⅲ Marketing 105
Chapter 15 Market Research 107
Chapter 16 What is Marketing 112
Chapter 17 The Marketing Mix 119
Chapter 18 Promotional Mix 124
Chapter 19 Retailing 143
Chapter 20 Wholesaling 151
Part Ⅳ International Trade 157
Chapter 21 International Trade 159
Chapter 22 The Advantages of International Trade 164
Chapter 23 Changes in the Patterns of International Trade 172
Chapter 24 Forms of International Business 179
Chapter 25 Types and Management Systems of Joint Venture 188
Chapter 26 Some Methods for Selling Know-how 197
Chapter 27 International Commercial Payments 204
Chapter 28 Export Documentation 213
Chapter 29 Some Understanding of Countertrade 220
Chapter 30 Nontariff Barriers to Trade 231