- 作 者：邓之宇，张立玉编著
- 出 版 社：武汉：武汉大学出版社
- 出版年份：2007
- ISBN：9787307053465
- 标注页数：173 页
- PDF页数：184 页
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Chapter 1 Internet and World Wide Web 1
Section A E-Business Essentials 1
The ABC of Internet and World Wide Web 1
Section B Online Reading Material 4
The Internet and Business 4
Section C Online Surfing 12
What We Will Need to Get Started 12
Section D Supplementary Reading 14
E-English Rules the Waves 14
Chapter 2 Electronic Business Basics 16
Section A E-Business Essentials 16
Defining E-Business 16
Section B Online Reading Material 19
Power at Last 19
Section C Online Surfing 24
An E-mail Account 24
Section D Supplementary Reading 28
What's the Meaning of @ in the E-mail Address 28
Chapter 3 Business-to-Business E-Business 29
Section A E-Business Essentials 29
Defining Business-to-Business E-Business 29
Section B Online Reading Material 31
How Business-to-Business Works 31
Section C Online Surfing 35
Search Engines and Directories 35
Section D Supplementary Reading 39
Google Is Adding Major Libraries to Its Database 39
Chapter 4 Business-to-Consumer E-Business 43
Section A E-Business Essentials 43
Defining Business-to-Consumer E-Business 43
Section B Online Reading Material 46
Understanding B2C E-Business 46
Section C Online Surfing 50
Web Address and Domain Names 50
Section D Supplementary Reading 54
From a Librarian to America's Richest Man 54
Chapter 5 E-Business Web Site 55
Section A E-Business Essentials 55
Reviewing Web Hosting Vocabulary 55
Section B Online Reading Material 58
Usability of the E-Business Web Site 58
Section C Online Surfing 63
Visiting Online Stores 63
Section D Supplementary Reading 66
Big Media,Little Blogosphere 66
Chapter 6 Marketing Strategy for E-Business(Ⅰ) 69
Section A E-Business Essentials 69
Identifying Marketing Issues 69
Section B Online Reading Material 72
E-Marketing Planning 72
Section C Online Surfing 77
Online Advertising:Banner Ads 77
Section D Supplementary Reading 79
China Promises Internet Bounty 79
Chapter 7 Marketing Strategy for E-Business(Ⅱ) 82
Section A E-Business Essentials 82
Market Research for E-Business 82
Section B Online Reading Material 84
Applying the Marketing Mix to E-Business 84
Section C Online Surfing 90
Online Forms 90
Section D Supplementary Reading 93
How Auction Sites Work Online 93
Chapter 8 Electronic Payments 94
Section A E-Business Essentials 94
Electronic Payments 94
Section B Online Reading Material 98
E-payment on the World Wide Web 98
Section C Online Surfing 106
E-Bank 106
Section D Supplementary Reading 108
Gates:China Will Become Biggest User of Broadband 108
Chapter 9 Security Issues 109
Section A E-Business Essentials 109
Security Requirements and Threats 109
Section B Online Reading Material 113
A Security Plan for E-Business 113
Section C Online Surfing 116
Upgrade Security Guard 116
Section D Supplementary Reading 120
Why eBay Is Buying Skype 120
Chapter 10 Customer Service Strategies 124
Section A E-Business Essentials 124
Customer Service 124
Section B Online Reading Material 126
Supporting Customers Online 126
Section C Online Surfing 133
Discussion Forums and Chat Rooms 133
Section D Supplementary Reading 135
The Finer Points of E-mail Etiquette 135
阅读材料参考译文 138
参考书目 173